Valentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it's not just couples who are getting busy in preparation for the 14th of February. Brands too are on their toes trying to whip up something to offer lovey-dovey couples on that day.
For businesses and other marketers, the Internet is one massive audience waiting to be tapped. However, getting even a portion of that to look your way is no easy task. This is why you will want to become an online influencer. Influencers are listened to, and that is what you want. But establishing yourself as one is not something that you can do quickly. You need to gradually build your reputation from the ground up. Read on to learn how you can turn yourself into an influential force on the
Ah, the Super Bowl. It's that time of the year again when the beer and drinks are chilled, snacks are laid out by the dozens, and family and friends huddle together to see who emerges as the champs of the gridiron. Online marketing experts will be gathering around their phones as they wait to see the best Super Bowl Twitter marketing. But maybe only during commercial breaks…
Suddenly, your brand hits the trending topics on Facebook or Twitter. You panic and click on it quickly …to find out that it's a “news item” you know didn't happen. If that's the case, then you have fallen victim to fake news. While it might look harmless at first, a fake news article can cause a lot of problems for your business. The problem of fake news on social media has grown from a harmless nuisance into something that can do a lot of damage. Everyone from Mark Zuckerberg on down is
In the last few years, Twitter has grown in significance not only online, but also outside of it. The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. While you might not be out to change the political landscape, influencers can have an impact on the marketing of your business. Becoming an influencer can also yield incredible results for your