Social media has already proven to be a great tool for attracting new customers to your brand. But how about keeping them? As it turns out, social media is also effective for customer retention. Read on to learn how you can us the ongoing nature of social media to get customers to come back and stay.
As it turns out, bots are surprisingly effective for engaging your customers on Twitter. However, these tools are still lacking in certain areas like providing streamlined means of driving their actions. This can limit their effective use. Not to worry though; Twitter has rolled out some new features to fix this.
Social media contests are considered to be the best way to engage with your customers. Not only are they fun to take part in, but they also offer lots of other benefits. To get them, you need to know how to effectively run a social media contest. Read on to learn how you can come up with a contest that will attract eager participants, and ultimately drive your sales up.
Pride Month, a celebration of equality for everyone in the LGBTQ commuity, is upon us. Social media platforms are rolling out colorful features in support of members of the lesbian, gay, bisexual, and transgender communities. Take a peek at some of these and learn how your brand can also show support.
Content is considered to be the core of any marketing effort. It is what is used to tell a brand’s message. For it to be effective, the content must be created and managed the right way. This is when having a detailed content strategy comes in handy. Read on to find out how you can craft a strategy that will work best for your goals.