For nonprofit organizations, finding new ways to spread and get support for their causes have always been an important endeavor. The birth of social media in the early 2000s has given them a new avenue for that purpose. Using social media for nonprofits can be a challenge to use effectively.
Valentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it's not just couples who are getting busy in preparation for the 14th of February. Brands too are on their toes trying to whip up something to offer lovey-dovey couples on that day.
Ah, the Super Bowl. It's that time of the year again when the beer and drinks are chilled, snacks are laid out by the dozens, and family and friends huddle together to see who emerges as the champs of the gridiron. Online marketing experts will be gathering around their phones as they wait to see the best Super Bowl Twitter marketing. But maybe only during commercial breaks…
Suddenly, your brand hits the trending topics on Facebook or Twitter. You panic and click on it quickly …to find out that it's a “news item” you know didn't happen. Your brand has fallen victim to fake news. While it might look harmless at first, a fake news article can cause a lot of problems. The problem of fake news on social media has grown from a nuisance into something that can do a lot of damage. Everyone from Mark Zuckerberg on down is scrambling to deal with it. How can you protect
In the last few years, Twitter has grown in significance not only online, but also outside of it. The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. While you might not be out to change the political landscape, influencers can have an impact on the marketing of your business. Becoming an influencer can also yield incredible results for your