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Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Written by John Beckett on April 13, 2017

If you think that Rihanna is just another vapid pop star that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading.

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Crucial Things You Absolutely Should Be Doing in Social Media Marketing

Written by John Beckett on April 20, 2016

Social media marketing is the latest trend in marketing for business. It’s no surprise because it offers the biggest reach with the best targeting in the whole industry. It has potential never before thought possible. To make the most of social media marketing, you need to consider how you are going to approach it. We […]

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The Best Brands on Instagram – Find Inspiration!

Written by John Beckett on December 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. This number surpasses even the mighty Twitter. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. Here are five of the best brands on […]

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How to use Hashtags on Instagram for your Business

Written by John Beckett on November 21, 2014

Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. The nature of hashtags on Instagram makes […]

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New Instagram Ad Analytics Tools Introduced: Insta-ads

Written by John Beckett on August 22, 2014

There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. Or, more likely, the button on the front of your phone! The new […]

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