Pride Month, a celebration of equality for everyone in the LGBTQ commuity, is upon us. Social media platforms are rolling out colorful features in support of members of the lesbian, gay, bisexual, and transgender communities. Take a peek at some of these and learn how your brand can also show support.
Father’s Day is when everyone marks their calendar to make time with their dads. Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father's Day social media marketing campaigns of the past.
When it comes to organizing events, attracting as many attendees as possible is an important goal. This is why social media, for event planners, has become an indispensable tool. To hype your upcoming event, knowing how to use social media properly is important. Read on to learn how to mount an effective social media event strategy.
The Fyre Festival was a planned music event spearheaded by Ja Rule and businessman Billy McFarland. Billed as a “luxury music festival,” the event was to be held on an island in the Bahamas. Aside from performances by popular acts like Blink-182, Tyga, and Designer, event-goers were promised two weeks of “fun-filled” activities amidst luxurious amenities.
Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how to avoid such major fails.