Having a ton of Twitter followers is great, but it pretty much means nothing if you are not able to have them engage with the tweets you put out. When this happens, it is almost as though you have an important announcement that can change lives for the better but are not able to get anybody to listen to you.
When it comes to Twitter, there is no doubting how powerful it can be regarding your business and getting traffic to your website. However, it must be used in the correct way if you are going to increase the amount of engagement you get with your tweets.
With that being said, here is what you need to know about boosting the amount of engagement you get on Twitter.
Boosting Your Twitter Engagement
As soon as you start to take a closer look at your Twitter engagement rate, you may discover that there is a rather large disparity between the number of engagements and the size of your following.
If this is the case, don’t freak out just quite yet. Instead, try to incorporate the strategies listed below. They have been proven to help boost the amount of engagement you can expect to receive whenever you make a new tweet on Twitter.
- Tweet When Your Audience Is Most Active
Timing is crucial when it comes to how well you can expect your tweet to perform and how many followers will engage with it. Keep in mind that Twitter sees roughly 350,000 every single day. This means that your tweet can be buried, and fast.
It also means that you will need to plan out your tweets to when people are at their most active on the platform. This is a surefire way to enhance the chances of your tweet being seen.
Now keep in mind that depending upon your niche and business, the best times to post a new tweet may vary. This means that you may need to test several different days and times to find which ones work best for optimal engagement.
- Maximize Your Visual Elements
Anybody who uses Twitter already knows that videos and photos stand out above the rest. Particularly on mobile devices, tweets that include a visual element will use a minimum of half your screen. The more visible your tweet is, the higher the chances that your audience will engage with it.
In fact, studies have shown that tweets with a GIF included in them get roughly 57% more engagement when compared to tweets with no visuals.
What all this means is that you must use some type of visual element in your tweets. This is one of the best ways that you can make your tweets stand out and boost engagement with them.
Some ideas of visual elements you can use in your tweets include:
- Original graphics or updates
- Photos of your business and/or employees
- How-to videos of your products or services
- Relevant memes
Adding some kind of visual element will make your tweet stand out and draw more attention to it, hence you will get a higher rate of engagement. Even if you are sharing a link to your website or blog post, be sure that you attach a relevant image or use a thumbnail.
- Interact with Tweets from Your Customers
If you have a few free minutes, go onto Twitter and engage with your audience. While it’s great that you tweet on a regular basis, if you were getting the amount of engagement you wanted then you wouldn’t be reading this post in the first place.
So why not go out into the Twittersphere and engage with your target audience and customers?
Just based on the principle of reciprocity, when you engage with other users on Twitter, they will feel much more inclined to engage back with you.
On top of that, when you do engage with the tweets and replies made by your customers, that particular conversation will become more visible to other users and in other feeds. This too will help to boost the amount of engagement you can expect to receive.
- Get in on Trending Conversations
It almost seems as though there is a brand-new viral topic on Twitter almost every single day. You can take advantage of this by participating in these trending conversations. The trick here is to make sure that the topic is relevant to your company or industry.
For example, if you run a car dealership, you will probably not get a ton of engagement by posting in a weight loss conversation.
Just make sure that the conversations you engage with are relevant to you and you should have no problem boosting the amount of visibility to those who are not yet your followers. This means you are setting yourself up with the potential of much more engagement moving forward.
In case you are wondering how to discover what the top trending conversations are to participate in, all you need to do is click on the ‘show more’ tab underneath the page’s ‘What’s Happening’ section. This will normally be on the right side of your screen.
- Create Polls on Topics that are Relevant
There is nothing better than a poll to help boost engagement on Twitter. With polls, you can ask questions on topics that are relevant and have several different options as answers. The best part is that it only takes one click to cast your vote, meaning that polls are a very easy way to get people to engage with you.
When it comes to increasing your Twitter engagement levels, it can sometimes seem as though there is no hope. However, when you follow the tips that have been outlined above, you will have no problem at all increasing the number of engagements you receive.
As a bonus, all your new engagements will provide you with plenty of opportunities to pick up new followers and increase the size of your Twitter base!