There is no doubting the fact that, as you probably already know, social media is by far the best way to promote your business and get your message in front of your target market. In fact, there is already a good chance that you are posting on Instagram and Facebook, making YouTube videos, and even responding to the couple different tweets you get throughout the day.
While that’s great, if you aren’t utilizing the power of social media and making it one of the main types of your marketing, you really are leaving a lot of potential customers and clients on the table.
This is because social media is the fastest way that you can build your brand recognition, create a community around your business, and even grow your bottom line. Now factor in that the number of social media users worldwide is around 2.5 billion and it’s easy to see that there has never been a simpler way to connect with your target audience.
Now you may be wondering exactly how you can utilize social media to get more traffic to your website?
Have no fear! Here are some of the simplest, yet most-effective ways to start driving more traffic to your website with the use of social media.
Utilize Everything Social Media has to Offer
You may not realize it, but there are many more social media platforms than just Facebook, Instagram, Twitter, and LinkedIn. In fact, there are actually several more that you may want to consider growing your business with. These include:
- Tumblr
- Snapchat
- Google+
But hold it right there. Before you go out and start spending your valuable time trying to grow your business with all these different social media platforms, you need to first decide if it is even worth your time to do so.
For example, if you are trying to sell customized graphic t-shirts, a social media site like Pinterest would be ideal as they allow you to share visual content. However, since Snapchat is for videos, posting pictures there may not necessarily be the best use of your time.
The big takeaway here is that you want to follow your customers. Take a second to research what the demographic for each of these social media platforms is and decide if they fit within your target audience or not. If they do, start utilizing that particular social media platform. If not, move on to the next one.
Driving Website Traffic Through Social Media
Now that you have the right social media platforms picked out, it is time to set them up to drive traffic to your website.
In order to do this correctly, there are certain steps that you will need to take. Follow these steps and you will be setting yourself up to maximize the amount of traffic you receive from your social media accounts.
- Completely Filling Out Your Profile
Your profile is basically going to be the very first thing people will see once they have reached your social media page. If you leave it half empty or not completely filled out, it not only reflects poorly on you and your business, but it also doesn’t let the visitor know what you do or offer.
No matter if it is your Facebook About section, your LinkedIn page, or even your Twitter bio, it is your profile that shows any visitors all your business information. This means it is the perfect opportunity to tell everybody about your business and even add a link to your main website.
Make sure that there are no typos and that you have some type of link to your website on every one of your social media account profiles.
- Start Promoting Blog Content
Whenever you create new content for your blog, you more than likely put a lot of time and effort into it. At the very same time, after a few months you have only had a few people check it out.
You may have even asked yourself why you spend so much time creating content for your blog if nobody is going to read it?
This is one problem that is quickly fixed with the use of social media. Once you have posted a new blog post, post links to it on your social media accounts. This will allow those who follow you on social media to be notified that you have released new content.
Once they click on the link to take a look at your fresh new content, they will be taken to your website.
- Make Your Content Easily Shareable
Now that you have people coming to your website to read your blog, why not take advantage of that new traffic to get even more new traffic?
When you make your content easily shareable on social media for those reading it, they are more likely to share it. For this reason, you should always allow and even encourage the sharing of your content.
This can be done with the use of a social sharing tool plugin and is an absolute must.
- Try Posting When Your Target Audience is Most Active
This comes back to a variation on the age-old tree falling in the forest question: If you are posting on your social media when your target audience is not around to see it, did you even post anything?
While you will always get a couple of hits when you post, to really take advantage of your audience, you must post when they are most active. This is what is referred to as the ‘peak time’.
Most social media sites have insights and free tools that will show you when your target audience are most active. It is highly recommended that you take advantage these and build your promotion strategy off that information.
Boosting the amount of website traffic you get from social media is not something that is very difficult to do. The best thing you can do is to simply get started. Follow the tips mentioned above and you will be well on your way to increasing your website traffic from social media!
