You might have seen a lot of short cooking videos shared on social media recently. Many of these come from Tasty, a brand created by BuzzFeed. How did BuzzFeed turn these ordinary cooking videos into a successful brand? Read this social media case study to find out the delicious details.
Pinterest has been one of the fastest growing social media platforms in the last few years. Now, it crosses another milestone by hitting 200 million active users per month. I am going to look at what crossing this milestone means for social media marketers.
While Pinterest’s video autoplay function on mobile has been a boon for marketers, it can be an annoyance to users. Luckily, the platform gives users an easy way to turn the feature off. Not only can you turn off auto play videos, saving you mobile data, but you can also turn off advertisements from certain users.
In most marketing campaigns, you create the content. However, giving your audience the opportunity to come up with content for you can help you create something truly interesting. Learn how to effectively leverage user generated content and attract more engagements to your brand's social marketing.
Customer support is an essential part of any marketing effort. Social media has become a vital tool for providing online customer support to your customers. Learn how you can use three platforms to help your customers.