Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. According to research made by the University of Buffalo School of Management, customers were more likely to spend on highly engaging social media posts from brands. This means posts with the most number of likes on social media had the biggest impact on conversion. With the
Valentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it's not just couples who are getting busy in preparation for the 14th of February. Brands too are on their toes trying to whip up something to offer lovey-dovey couples on that day.
For businesses and other marketers, the Internet is one massive audience waiting to be tapped. However, getting even a portion of that to look your way is no easy task. This is why you will want to become an online influencer. Influencers are listened to, and that is what you want. But establishing yourself as one is not something that you can do quickly. You need to gradually build your reputation from the ground up. Read on to learn how you can turn yourself into an influential force on the
Ah, the Super Bowl. It's that time of the year again when the beer and drinks are chilled, snacks are laid out by the dozens, and family and friends huddle together to see who emerges as the champs of the gridiron. Online marketing experts will be gathering around their phones as they wait to see the best Super Bowl Twitter marketing. But maybe only during commercial breaks…
The Internet has had a significant impact on commerce, with more and more brands jumping online to sell their products. It has also opened opportunities for fledgling businesses to sell their trade to a wider audience. With everyone now using the Internet to build stores, you are in for a lot of competition when you try to sell your products online. So, how do you get through all that and sell your products online with ease? Read on to find out.