Suddenly, your brand hits the trending topics on Facebook or Twitter. You panic and click on it quickly …to find out that it's a “news item” you know didn't happen. Your brand has fallen victim to fake news. While it might look harmless at first, a fake news article can cause a lot of problems. The problem of fake news on social media has grown from a nuisance into something that can do a lot of damage. Everyone from Mark Zuckerberg on down is scrambling to deal with it. How can you protect
Voice search is a quickly expanding area of mobile technology. This new approach to the traditional internet search can have a huge influence over the amount of times a site comes up in search engine results, and the volume of search traffic directed towards it. The adaptability and upward mobility of this phenomenon shows no signs of slowing. You need to be prepared on your website, and in your video marketing.
The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Many businesses who aren’t that tech savvy have a hard time keeping up with what they need for their business. This article is going to go through a step by step process that will guide you from the pure desktop marketing of old to the modern era of mobile
If there’s one thing you can count in when it comes to digital marketing trends it is change. The very nature of all things digital is that nothing is really permanent in the way that a book is permanent. Algorithms can be changed, ideas can fall out of favor - but you can go back and edit your website. Here are 7 quick digital marketing trends that you should be thinking about right now. Apply them to your current plans, and start building them into your future plans in advance!
We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. But what else is out there that your marketing team, or you as a solo online marketer, can use to push your agenda forward? Here are 9 free marketing tools from Google that I recommend for anyone who wants to market online on a budget!