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Case Studies: 5 Remarkable Marketing Channels on YouTube

Written by John Beckett on March 22, 2017

YouTube is considered to be one of the most important marketing platforms on the Internet. Both large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site. Let’s take a look at five of the […]

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The 3 Best Pinterest Marketing Brands: A Case Study

Written by John Beckett on March 7, 2017

Of all the social media platforms that are used for marketing online, Pinterest is often the one that is least prioritized. But that does not mean that it is the least effective. In fact, the best Pinterest marketing can be quite lucrative.

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The H&M Foundation Use Social Media to Support UN Refugees

Written by John Beckett on February 27, 2017

The growth of social media has been a boon to many groups, including nonprofit organizations. It has given them an important new venue to promote their causes. In order for them to get the most out of the various platforms their social campaigns need to be well laid out.

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Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts

Written by John Beckett on February 10, 2017

Valentine’s Day is just right around the corner, and people are in a mad rush to prepare something for their special someone. Couples are not the only people getting ready for February 14. Brands are also trying to whip up something to offer lovey-dovey couples on that day.

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Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel

Written by John Beckett on January 20, 2017

Jimmy Kimmel is arguably one of the most recognizable TV personalities today. Much of his success has been built through his years in the television industry, but Jimmy is now using YouTube to his full advantage. With over 9 million subscribers his YouTube channel sees lots of repeat traffic, and his videos get millions of […]

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