Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how to avoid such major fails.
If you think that Rihanna is just another vapid popstar that you can't learn anything from, I'm sure there's an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading.
YouTube is considered to be one of the most important marketing platforms on the Internet. Both large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site. Let’s take a look at five of the most remarkable brand marketing channels on YouTube to see how they became such hits. You will surely learn a few tricks to apply to your own channel. Best marketing channels on YouTube: PlayStation Over
Of all the social media platforms that are used for marketing online, Pinterest is often the one that is least prioritized. But that does not mean that it is the least effective. In fact, the best Pinterest marketing can be quite lucrative.
The growth of social media has been a boon to many groups, including nonprofit organizations. It has given them an important new venue to promote their causes. In order for them to get the most out of the various platforms their social campaigns need to be well laid out.