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Social Media Case Studies: PlayStation Doesn’t Play on Social Media

Written by local on October 24, 2017

Sony’s PlayStation has long been a household name when it comes to video games. To push their brand into the 21st-century they have made waves on social media. Let’s take a look at how PlayStation consistently wins on social media.

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The Best Father’s Day Social Media Marketing Campaigns

Written by John Beckett on June 2, 2017

Father’s Day is when everyone marks their calendar to make time with their dads. Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past.

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Dinner is Served: Social Media for Restaurants

Written by John Beckett on May 29, 2017

Restaurants and diners are some of those businesses that always have a steady stream of customers all year round. That doesn’t mean, though, that they can’t benefit from a marketing strategy. On the contrary, social media for restaurants is part of a thriving online campaign.

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United Airlines PR Disaster: What you Can Learn from Their #FAIL

Written by John Beckett on April 21, 2017

Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how […]

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Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Written by John Beckett on April 13, 2017

If you think that Rihanna is just another vapid pop star that you can’t learn anything from, I’m sure there’s an unsuccessful Twitter or Instagram marketing account you could be managing somewhere. For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading.

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