With the snap of a perfectly planned Instagram selfie, Gigi Hadid directs her 26.7 million followers to Tommy Hilfiger’s website to check out the latest spring line. This makes her one of the most notable social media influencers in today’s business world.
When it comes to organizing events, attracting as many attendees as possible is an important goal. This is why social media, for event planners, has become an indispensable tool. To hype your upcoming event, knowing how to use social media properly is important. Read on to learn how to mount an effective social media event strategy.
Pinterest is an exceptional tool for marketing and sales. Time and time again statistics show that Pinterest is a profitable social marketing tool as its users are ready to make purchases. Learning how to sell on Pinterest will help you drive even more of your followers to become customers.
The Fyre Festival was a planned music event spearheaded by Ja Rule and businessman Billy McFarland. Billed as a “luxury music festival,” the event was to be held on an island in the Bahamas. Aside from performances by popular acts like Blink-182, Tyga, and Designer, event-goers were promised two weeks of “fun-filled” activities amidst luxurious amenities.
Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how to avoid such major fails.