Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how to avoid such major fails.
Twitter has long been proven to be an effective tool to market businesses. Marketers are finding that the platform can be used to directly generate income. Read on to learn about some of the strategies that can help you make money with Twitter, and how you can increase the effectiveness of your own tweet monetizations methods.
Of the many features of LinkedIn, Groups are often one of the most recommended for your marketing effort. LinkedIn groups marketing lets you better connect with other members for promotional purposes.
Of the various methods that businesses use to market their brands online, the podcast stands at a very interesting position. While it doesn’t have the visual component of a video, it is still a notch higher than text articles. When done the right way, podcasts have the charm of radio shows and attract a good following. Read on to learn how to start a podcast for your business and attract plenty of listeners to your brand.
The growth of social media has been a boon to many groups, including nonprofit organizations. It has given them an important new venue to promote their causes. In order for them to get the most out of the various platforms their social campaigns need to be well laid out.