In recent years, a political social media campaign has become an essential part of the electoral process. For candidates to really establish their presence on the various platforms, they need to begin using these platforms long before their campaign even starts. Keep reading to learn to effectively build a social media presence for the next election.
You might have seen a lot of short cooking videos shared on social media recently. Many of these come from Tasty, a brand created by BuzzFeed. How did BuzzFeed turn these ordinary cooking videos into a successful brand? Read this social media case study to find out the delicious details.
Pinterest has been one of the fastest growing social media platforms in the last few years. Now, it crosses another milestone by hitting 200 million active users per month. I am going to look at what crossing this milestone means for social media marketers.
While Pinterest’s video autoplay function on mobile has been a boon for marketers, it can be an annoyance to users. Luckily, the platform gives users an easy way to turn the feature off. Not only can you turn off auto play videos, saving you mobile data, but you can also turn off advertisements from certain users.
Being able to capture your audience’s attention long enough to push your brand is important for any marketing effort. This is when being a good storyteller becomes important. You can enhance your social media campaign using the storytelling structure presented in this article.