Being able to capture your audience’s attention long enough to push your brand is important for any marketing effort. This is when being a good storyteller becomes important. You can enhance your social media campaign using the storytelling structure presented in this article.
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Social media has become an important marketing tool for cause-oriented individuals and groups. With it, they can reach out to potential supporters with greater efficiency. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.
In most marketing campaigns, you create the content. However, giving your audience the opportunity to come up with content for you can help you create something truly interesting. Learn how to effectively leverage user generated content and attract more engagements to your brand's social marketing.
Having many voices talk positively about your brand online helps a lot in getting your promotional message across. This is where an army of brand advocates will be a good idea. Learn how to use social media for brand advocacy, and vastly increase your reach online.