Marketing is all about the preparation. It’s like the preparation required to get a space rocket off the ground. Most of the work is done before the rocket moves an inch from the surface of the earth. If your preparations are badly done, your campaign is bound to fail. An incredible 20% of businesses admitted they didn’t even know how to test their landing pages. This means you have full control over your marketing campaign before you spend a single advertising dollar. It’s a golden
A poorly performing marketing team is a nightmare for any CEO. Marketing is how you spend most of your money and how you make most of your money. If your team is failing to meet targets, you are in a situation where your company may be losing money. Conversion rates for the average website are just 2 - 3%. You may have a crisis if it's much below that! But it isn’t always the fault of your marketing team. Take an honest look at what you are doing and how you may have contributed to
Social media marketing is the latest trend in marketing for business. It’s no surprise because it offers the biggest reach with the best targeting in the whole industry. It has potential never before thought possible. To make the most of social media marketing, you need to consider how you are going to approach it. We all know that conversion rates only increase when you and your audience’s goals are met. This guide is here to prevent you from making costly mistakes in the beginning. Here’s
There are 1.39 billion monthly users on Facebook, according to the latest figures, and you have the chance to target all of them as part of your marketing campaign. The Facebook retargeting pixel, which is sometimes referred to as the remarketing pixel, is a new toy for businesses to take advantage of. If you have yet to use it, you are missing out. In this guide, you will find out what it is and why you should be using it.
Everyone has heard about how great social media is and how it’s the number one way to get ranked on Google AND reach your target audience. It’s the marketer’s dream when it goes well because it allows you to achieve your goal of reaching the threshold of appealing to a user within 8 seconds. But too many companies are concentrating all their efforts on social media. You need to have a presence on social media, but there’s a danger in taking this to extremes. In this guide, you are going to