What To Do After You Buy Twitter Followers

You’ve made the wise decision to kickstart your followers with our award-winning Twitter Service. Well done. Now it’s time for the real fun – taking advantage of your new-found popularity and social proof on Twitter to make your goals a reality.

Our Social Media experts have put together two short-and-sweet guides below to help you or your business exploit Twitter to its full potential. Whether you’re a professional seeking to become more influential in your industry or a business looking to attract and engage customers – we’ve got your back.

1. Review Your Twitter Profile

Your Twitter profile is the first thing people see, so make sure it looks as awesome as can be.

Profile Photo: The little image representing your profile to the Twittersphere should be a recognizable photo of you. A headshot works best in most cases, but feel free to be creative if it fits your brand. Just know that the image must be square, and exactly 400x400 pixels. If you don’t set the dimensions yourself, Twitter will do it for you—but their random cropping efforts may not be accurate.

Twitter-ProfilePhotos

Header Photo: In the header, you want to create something eye-catching and interesting. You can also place some concise text here such as a personal hashtag. Go to Twitter Covers or this Hubspot post for some ideas. Twitter suggests 1500 x 500 pixels as the ideal size.

Twitter Header 1 Twitter Header 2

Bio: The bio is limited to 160 characters, so use them wisely. Putting hashtags in your bio can help your profile find its way into relevant searches. You can place an active link here, too.

Links: You’re allowed to put one link on your profile page, in addition to one within your bio. Often, these links would be directed to the homepage of your website, blog or primary social network (such as YouTube or Instagram).

2. Tweet and Engage

Twitter AnalyticsIf you’ve already been tweeting for a while, Twitter can help you determine which of your tweets are the most popular, and you can use this information when composing future tweets. To view your statistics, just click here. There you will see all kinds of visual statistics on your tweets’ reach, engagement, clicks and more, which will help you understand your followers’ interests.

WHAT to Tweet: Twitter is considered a micro-blogging platform, and a tweet is actually a short post; a-140-character shout out to the world. You can tweet about anything you like, but what you should tweet about really depends on who you are and what you’re trying to communicate to your followers. Here are some tips for a personal account:

tweet

  • Voice your opinion
  • Share personal photos and videos
  • Start a revolution in another country
  • Converse with others and form friendships
  • Stalk your ex-boyfriend or girlfriend
  • Follow current events and cultural trends
  • Mention your congressman’s profile in tweets about escort services

HOW to Tweet: Now that you’ve defined your goals, how should you go about successfully engaging with your followers? Here are some typical features of effective tweets:

  • Keep It Short & Sweet - You're given 140 characters for each tweet, but the most effective tweets are shorter...and sweeter. According to a recent article on Buffer, the ideal length is between 71-100 characters, and tweets less than 100 get 17% higher engagement*.
  • Hashtag it - Include one or two relevant #hashtags but no more than that. This will help your tweet find its way into conversations on your topic. However, #overloading on them #can be #annoying to your #regular #followers.
  • Use Pics & Videos - Stats show that tweets with images gain a 35% increase in retweets, while videos give you a 28% boost.
  • Ask questions to encourage feedback—you might also gain some valuable information from your followers/customers.
  • Link it - Linking to something that adds more value is always a good thing. Though, we don't recommend you have a link in every tweet (that's going overboard).
  • Be funny. Twitter is the ideal platform for the sharp one-liner. If you don’t have a big repertoire of jokes at the ready, steal someone else’s. Check out these from the BuzzFeed.

quick-tweetsWHEN to Tweet: The issue of timing is important on Twitter because the “lifespan” of a Tweet is particularly short, compared to other social networks. If your followers aren’t on Twitter when your Tweets are posted, the chances are they won’t find them in their stream. Therefore, you want to space your Tweets out over the course of a day.

To really optimize the timing of your tweets, use the Tweriod app to define the exact times during the day when the greatest number of your followers are online. You can also check out your Twitter Analytics to see when your tweets receive the most impressions.

There are some free Twitter management tools such as Hootsuite or TweetDeck that can help you get organized. They will enable you to schedule Tweets throughout the day, even when you’re not signed into your Twitter account, and will also allow you to seamlessly manage multiple Twitter accounts. They both offer “pro” versions, but for personal accounts the free version is probably enough.

3. Promote to Your Current Audience

Twitter thrives on engagement, and people take notice of the more active tweeters in their feeds. Indeed, many users will delete their inactive followers, so don’t be one of those. It’s important to engage with your current followers wherever they happen to be. There’s a reason it’s called “social” media. Be social. Speaking of which...

  • Use Other Social Networks in Harmony - You can link your Facebook or Instagram account with Twitter, you can share (and automatically embed) your SoundCloud tracks or YouTube videos on Twitter and of course, you can mention tweets on those other social networks as well. Remember that just because they found you on Instagram or YouTube, doesn't mean they know you have a Twitter account.
  • Promote Your Twitter On Your Website or Blog - It could be a simple link, icon or widget. Widgets are especially useful because they allow you to showcase your newly found social proof (you’re welcome). Not only will this make your Twitter account more credible, it will pass on this authority to your website. Think of this as a mutually-beneficial relationship between your Twitter and website. Set up your widget here.
  • Include Your Twitter In Your Email Signature - Always include links to your social media profiles in the signature section of your emails. This can either be in the form of a full link (https://twitter.com/devumi), a text link (@Devumi), or a clickable image link.
  • Add Your Twitter Handle to Printed Materials - This includes business cards, letterhead, and resume. In most cases, you’ll just want to display it as your handle (@Devumi), and not the full URL.

4. Increase Your Reach Externally

While it’s important to stay connected to your current followers, obviously you’ll want to expand your network. There are several ways to do this, both for free and for a price.

Twitter offers advertising opportunities within the application that fall into three basic categories: promoted tweets, promoted trends, and promoted accounts. These can all be effective, but just know that advertising directly with Twitter is NOT cheap.

Twitter bird announce

More affordable--and more effective--solutions for personal accounts can be found with third party marketing companies. With Devumi’s Sponsored Mention service, you can hire verified influencers to mention your account to their active, targeted followers. This is absolutely the best way to quickly advance your account, both in quantity and quality.

Participate in Twitter chats within your industry by searching for relevant hashtags. For example in the travel industry there is a hashtag called #TravelChat where once a week, industry professionals pick a topic to discuss. Inevitably, many of the participants will end up following you after the discussion. Some will be peers, but many will be potential leads.

5. Keep It Going!

Especially if you’re new to Twitter, you need to be very active with your followers. Here are some easy and fun ways to accomplish this.

  • Conversations: It has been said that Twitter is a very “chatty” platform, sort of like an online cocktail party. You should join that party if you want to understand current trends and stay relevant with your followers. The best way to that? Just talk to the them directly!
  • Give back: When someone retweets you, responds to one of your tweets, or mentions you in one of their tweets, they are seeking a connection. Make sure that you answer back, or at least thank them. These small courtesies carry a lot of weight on Twitter and will pay dividends in the long run.
  • Mention Influencers: If relevant, mention somebody really well-known in your field by their Twitter handle. Don’t be afraid to aim high, because you never know when your tweet will catch their attention. Sometimes all you need is one retweet from an influencer with 100,000 followers to make your blog post or video go viral.
  • Make Lists: Twitter allows you to group accounts into lists. Do this to “filter” your feed, and keep your eye on just the people you want to really follow without all the background noise.

6. Let Devumi Help You Go Further

Buying followers is a great kickstarter and if you follow our advice above, you’ll find yourself better than most of your competitors and rivals. Pretty awesome, right? However, buying followers isn't our only way of helping you out.

devumi-boost

Retweets and Favorites are important as well. They are the #1 Engagement factor on Twitter and help your tweets STANDOUT (greater visibility & credibility). Our Buy Retweets & Favorites service helps you boost the retweets and favorites on any of your tweets, instantly. Our new Automatic Twitter Engagements service does this to all of your tweets (you guessed it) automatically.

We also mentioned Sponsored Mentions earlier and the awesome power of having your account promoted by influencers in your niche. You can purchase Sponsored Mentions together with a Twitter Followers plan.

Ideally, we suggest combining these services to maximize your kickstart on Twitter - both social proof and targeted exposure.

Thanks for taking the time to read our guide. Hopefully, it was helpful. You can also checkout the Business version of this guide by scrolling back up.


That’s it y’all!

(Some animals may have been hurt during the making of this guide… sorry)

1. Review Your Twitter Profile

Soon there will be thousands of new potential customers/clients looking at your Twitter account, so you’d better make sure that your Twitter account looks as professional as possible. Your first task is to review the overall design so that it delivers optimal visual impact to the first time visitor.

Profile Photo: In most cases, the company logo should be the profile image. Make sure it’s clear, accurate, and easily recognizable because it will appear beside every tweet you post. The image must be square, and exactly 400x400 pixels. If you don’t set the dimensions properly, Twitter will do it for you--but their cropping may not be perfect, and it could make your profile image look awkward. Not a good first impression.

Twitter-Business-Profile-Photos

Header Photo: In the header, you want to create something eye-catching and interesting. Don’t use generic “clouds” or landscapes; make sure that it’s relevant to your business in some way. You can also place some concise text here such as a hashtag or a call to action. Go to Twitter Covers or this Hubspot post for some ideas. Twitter says that the ideal size is 1500 x 500 pixels.

coke-header pebble-header

Bio: The bio is limited to 160 characters, so use them wisely. Putting hashtags in the bio can help your profile find its way into relevant searches. For example, Pebble (a Smartwatch startup) has “The smartwatch for real life that people love. Enjoy the best apps + watchfaces to #MakeAwesomeHappen 24/7.” - their #MakeAwesomeHappen is actually their own hashtag which they use frequently and encourage customers to use.

Links: You’re allowed to put just one active link on your profile. Often, this would be the homepage of your company’s website. However, if you feel it would be more effective to direct your followers to a specific page on your site, such as a landing page, then by all means use that link instead.

2. Tweet and Engage

If you’ve already been tweeting for a while, Twitter Analytics (official) can help you understand a lot about your tweets, with nice graphs. You can see how well your tweets perform, how many people actually saw them and how many people engaged with them. You can use this info to A/B test: see what works and what doesn't, what times your tweets get more impressions/engagements, and so much more. You can use your stats along with the rest of this guide to improve your tweeting habits.

Twitter Analytics

What to Tweet: Twitter is considered a micro-blogging platform, so a tweet is actually a short post; a-140-character broadcast to the world. Not all your tweets should be directly business related - some should just be “chat.” Just remember that if you’re using a corporate identity, the tweets should be in the first person plural, not singular (“we” instead of “I”). In general, here are some suggested types of interaction appropriate for a company:

tweet-this

  • Give your company a personality
  • Provide useful and relevant information for customers
  • Quickly respond to comments, requests, and complaints (though not every one deserves a response)
  • Announce news and updates
  • Host promotional contests
  • Gain business leads

HOW to Tweet: Now that you’ve defined your goals, how should you go about connecting to your followers and potential customers in such a way that will encourage engagement and increase your authority? Some typical features of effective tweets:

  • You are given 140 characters for each tweet, but the most effective tweets are shorter. According to a recent article on Buffer, the ideal length is between 71-100 characters, and tweets less than 100 get 17% higher engagement.
  • Include one or two relevant #hashtags but no more than that. This will help your tweet find its way into conversations on your topic (but overloading on them can be annoying to your followers, so watch it).
  • Embed some multimedia into most of your tweets. Statistics show that tweets with images gain a 35% increase in retweets, while videos give you a 28% boost.
  • Ask questions to encourage feedback. Not only does this look good, but you might also gain some valuable insights from your followers/customers.
  • Not all tweets need to have an outbound link, but most should.

quick-tweets

WHEN to Tweet: The issue of timing is something that is not often given proper attention, but it’s especially important on Twitter when the “lifespan” of a Tweet is particularly short, compared to a Facebook update or a Pin. If your followers aren’t on Twitter when your Tweets are posted, the chances are they won’t find them in their stream.

Therefore, you want to space your Tweets out over the course of a day. Ten Tweets posted at the same time do not have the same reach as ten Tweets spaced out once an hour. Consistency is key.

There are some free apps that can help you schedule tweets more effectively. First, get comfortable with one of the popular Twitter management tools such as Hootsuite or TweetDeck. They will enable you to schedule Tweets throughout the day (or even the entire week), and will allow you to manage multiple Twitter profiles from one page. For bigger businesses, you might want to upgrade to the professional version to unlock the full power of these apps.

It also helps if you understand your target audience and their Twitter habits. For example, it’s obvious that B2B tweets are most effective during business hours. However, B2C tweets have more reach in the evening and over the weekend. Schedule your tweets accordingly - this is where your Twitter Analytics can come in handy.

To further optimize (and automate) the timing of your Tweets, use the Tweriod application to define the exact times during the day when the greatest number of your followers are online. But remember, this can vary according to which time zone they’re in, so don’t assume that nobody will see your Tweet at 2 o’clock in the morning. If you’re in London and your customers are in San Francisco, 2:00 a.m. might just be the best time to tweet important information.

3. Promote to Your Current Audience

Attracting more followers is obviously essential. You've already purchased followers to increase your social proof - so let's try to look at proven means of attracting new, targeted followers to your account from sources you already have access to. These methods are completely free.

  • Cross-Promote Between Social Platforms - Promoting your Twitter to your followers, fans or subscribers on other social networks can work extremely well as attracting followers. Perhaps your Facebook Fans didn't know you had a Twitter, or your viewers on YouTube don't know about the awesome things your company tweets about. Of course, this works both ways.
  • Promote Your Twitter On Your Website - It could be a simple link, icon or widget. Widgets are especially useful because they allow your company to showcase its impeccable social proof (you’re welcome). Not only will this make your company's Twitter account more credible, it will also pass on this authority to your website. Think of this as a mutually beneficial-relationship between your Twitter and website.
  • Include Your Twitter @Handle in Support Tickets - If your company deals with online support (like most online businesses), you should consider including a link to your company's Twitter in your support agent's signature. Ideal to promote your account to your customers or clients seamlessly.
  • Email It To Them - Most businesses have an active email list of leads, customers, clients or subscribers. Your company can mention or include a link to your Twitter account in your regular emails. It doesn't have to be over the top, unless you want it to be. Either way, email marketing is extremely effective and can help your Twitter attract a lot of followers familiar faces.
  • Add Your Twitter Handle To Printed Material - This includes business cards, letterhead, and resume. In most cases, you’ll just want to display it as your handle (@Devumi), and not the full URL.

4. Increase Your Reach Externally

While it’s important to stay connected to your current followers, obviously you’ll want to expand your network. There are several ways to do this, both for free and for a price.

Twitter Ads is obviously the first place most businesses would look to give their Twitter accounts more exposure outside their network. Twitter offers three different types of advertising: promoted tweets, promoted accounts and promoted trends. While these can all give your company "guaranteed" exposure on Twitter, they come with a hefty price tag. For example, their Promoted Accounts option allows you essentially pay-per-followers in a bidding style. The average price-per-followers is about $2, so you can expect to spend about $200 for 100 genuine followers - and that's their low-end ads. Twitter's promoted trends will set you back $200,000 per day.

Sponsored Mention (a service by Devumi) is another marketing service that can help your Twitter account gain new, genuine followers. It works by getting popular influencers promoting your account to their followers on Twitter. It's particularly effective because tweets come directly from influencers your potential followers are already following and trust - increasing their engagement. Pricing is based around impressions (about $1 CPM), with plans starting at $40.

5. Keep It Going - Don't Quit!

Abandoning your Twitter is one of the biggest mistakes businesses make and it hurts them in the long-run. These businesses either don't understand or forget that Twitter isn't all about conversion rates, sales and leads. It's more of a hybrid platform, combining conversation, micro-blogging, customer support, customer retention and just a hint of marketing. Here are a few ways your business can keep it going on Twitter:

  • Conversations: It has been said that Twitter is a very “chatty” platform, sort of like an online cocktail party. You should join that party if you want to understand current trends and stay relevant with your followers. The best way to that? Just talk to the them directly!
  • Give back: When someone retweets or responds to one of your tweets, or mentions you in one of their tweets in a positive manner, they are seeking a connection. Make sure that you answer back, or at least thank them. These small courtesies carry a lot of weight on Twitter and will pay dividends in the long run.
  • Mention Influencers: If relevant, mention and try to connect with well-known influencers in your industry. Don’t be afraid to aim high, because you never know when your tweet will catch their attention. Sometimes all you need is one retweet from an influencer with 100,000+ followers to make your blog post or video go viral.
  • Make Lists: Twitter allows you to group accounts into lists. Do this to “filter” your feed, and keep your eye on just the people you want to really follow without all the background noise.
  • Customer Support: Your clients and customers are bound to contact you on Twitter for questions or even complaints. You can use Twitter as a customer support hub, answering their questions or directing them to the right place or page. Ignoring "support inquires" on Twitter doesn't help and can push away not only that customer, but other customers that see that. Note: You're encouraged to ignore Trolls.

Don't Quit

6. Let Devumi Help You Go Even Further

Buying followers is a great kickstarter and if you follow our advice above, you’ll find your business ahead of most of your competitors and rivals on Twitter. Pretty awesome, right? However, buying followers isn’t our only way of helping you out. Actually, it’s just the beginning.

devumi-boost

As you go forward with your Twitter success, engagements become even more important. In fact, engagements (retweets and favorites) is one of the most essential aspect of gaining greater visibility and credibility (rivaling that of followers). Our Buy Retweets & Favorites service helps solve this, by boosting the retweets and favorites on any of your tweets, instantly. Better still, our new Auto Twitter Engagements service does this to all of your tweets (you guessed it) automatically. Try it out free for 7 days to see this powerful service in action for yourself.

We also talked about Sponsored Mentions earlier in our guide, and the undeniable power of having your account promoted by influencers in your industry. You can order a Sponsored Mentions campaign together with a Twitter Followers plan. The perfect formula is a combination of these services to maximize your kickstart on Twitter, and quickly acquire both social proof, targeted exposure and genuine followers.

Thanks for taking the time to read our guide. Hopefully, it was helpful. You can also checkout the Personal version of this guide by scrolling back up.


That's all for now

(Some animals may have been hurt during the making of this guide… we apologize for any inconvenience)