Social Media Marketing Trends 2018: An Infographic Shows What To Prepare For

Marketing on social media continues to change every year. Here is a useful infographic to help you follow the biggest social media marketing trends 2018 has in store for you.

Social media marketing trends 2018: Ephemeral content

Ephemeral content has grown in popularity since its introduction by SnapChat and Instagram. Now, over 200 million people use Instagram’s Stories feature each month. More than a million advertisers, like Red Bull, also post their ads on Stories monthly.

social media marketing trends ephemeral content

To further encourage the use of the feature, Instagram now lets people share public posts within their Stories. The new option is currently under testing and is expected to be rolled out within a few months. Don’t be left behind on this trend. Develop a comprehensive ephemeral marketing strategy that will get your audience on their feet and act fast on your offers.

Augmented reality-based content will also become more prominent this year. Social media sites are already incorporating support for AR content into their features. Facebook, for instance, has developed a new Camera Effects platform for AR hardware.

The site has also partnered with over 700 brands and agencies for developing better AR-based advertising.

Video remains strong

Video content is projected to eventually comprise 86% of global Internet traffic. Current trends are already pointing to that direction.

  • 90% of content shared on social media is video
  • Spending for social video advertising has grown by 130% in 2017
  • 80% of customers prefer live videos over brand posts

These trends highlight the ever-growing importance of video content for marketing, something that you definitely don’t want to overlook. Check out the infographic below for more interesting video trend details, and keep reading for the other social media marketing trends to watch out for.

social media marketing trends 2018

Infographic provided by MO Agency

Social media marketing trends 2018: Social messaging

The infographic also highlighted the growing popularity of social messaging platforms. Over 2.5 billion people across the world now use different messaging platforms. Some of the most popular are:

  • WhatsApp: 1.3 billion users
  • Facebook Messenger: 1.2 billion users
  • WeChat: 963 million users

This growth in the use of messenger apps has attracted the attention of brands, with many noting that it can help make communication with customers easier. It is projected that messenger apps will save businesses as much as $8 billion annually in promotional expenses by the year 2022.

To take advantage of the boom in messenger apps use, brands are turning to artificial intelligence. The infographic noted that 30% of brand-customer social media conversations will be through AI-powered chatbots by this year. It is also estimated that 62% of enterprises will utilize AI for other marketing purposes by 2018. Consider your own social media automation strategy.

These trends are just a small chunk of the exciting social media marketing trends 2018 will send your way. Take a closer look at these developments, and be ready to welcome them into your overall digital marketing strategy.