Marketers put a lot of effort into recruiting influencers for their online campaigns. Here is a useful infographic exploring what they can bring to your brand and how you can mount an effective campaign to get them to work with you.
94% of marketers agree that influencers can effectively boost their marketing efforts. In fact, these influencers will help generate 11 times greater ROI than traditional advertising.
The infographic also noted that 88% trust reviews made by strangers in the same way as those coming from their peers. This makes recommendations coming from influencers like Kylie Jenner even more highly regarded.
— Kylie Jenner (@KylieJenner) August 25, 2016
There are other benefits that brands can get from influencers, including:
These benefits have encouraged more brands to use influencer marketing, making it an important marketing trend for 2018. Read the infographic below to learn more about what it can bring to your brand, and keep reading to see our analysis of effective strategies to work with influencers.
Infographic by One Productions
There are two different types of influencers you can reach out to for your marketing campaigns:
Choosing the right kind of influencer will help you better utilize them for your campaign, and help you better align your budget.
Micro influencers offer three major advantages over signing up macro influencers:
These benefits make going with micro influencers ideal for smaller brands.
Using macro influencers still has its own benefits. The large following that celebrities like Desi Perkins have lets you attract proportionally more engagement to your brand. This makes them ideal for promoting your products to larger audiences fast.
That was a whole lot of brands getting promotion for their accounts right there!
There are many different ways to compensate those you pay for influencer marketing:
Consider which of these pricing options would best suit your social media marketing budget when planning your campaign.
Influencers have changed online marketing by providing brands with a more effective means of attracting audiences. Don’t be left behind in the growing trend and start developing an influencer marketing strategy so that they can help you promote your brand, products, and social media accounts.