With the holiday festivities over, it’s time to buckle down to work. Twitter is helping marketers start 2018 right with the release of its January events calendar.
After the hectic holiday marketing rush culminating with the New Year celebrations, January is loaded with fresh events and marketing opportunities.
Sports fans have a lot to get excited about with the opening of the NFL Playoffs on the 6th. This is followed by the College Football Championship on January 8.
— College Football Playoff (@CFBPlayoff) January 3, 2018
Meanwhile, expect to see a lot of winter sports action on January 25-28 with the annual Winter X-Games.
The 28th also sees several other major sporting events:
In short, you had better get ready for January 28 if you want to attract sports fans! All three events attract a large crowd of enthusiastic Twitter fans, and offer a great marketing opportunity for everyone on the platform.
Movie and entertainment lovers also have plenty to look forward to this January with the bevy of awards nights and festivals coming their way.
Like the various sporting events, these entertainment events attract a huge crowd and are popular topics on Twitter as people react in real-time. The Grammys alone generated more than 45 million tweets in 2017.
Brands like Oreo took advantage by creating their own Grammys-related tweets as part of their Twitter hashtag marketing strategy.
— Oreo Cookie (@Oreo) February 11, 2013
Aside from the sporting and entertainment events, there are two important business and marketing-related events to take note of this January. The Consumer Electronics Show on Jan. 9 is one of the biggest consumer trade events in the country. It regularly showcases the latest technologies and products in the consumer electronics scene.
— CES (@CES) January 3, 2018
Meanwhile, the World Economic Forum will be holding its annual meeting on Jan. 23. The Forum will bring together top economic, political, and academic leaders from around the globe. These leaders are expected to tackle important issues affecting various fields.
Here's your chance to talk to one of the 3,000 leaders in Davos.
They want to know what concerns you most.
— World Economic Forum (@wef) January 2, 2018
Anyone can use all of the events on Twitter’s January calendar. Create promotional content that suits each event and use the appropriate hashtags, like:
By using these hashtags, you will make your tweets visible to people talking about these events. This will give you the opening to start a conversation with them and bring them to your Twitter account.
Purchase your Tickets NOW!!!
WWE Royal Rumble 28th January
— Walkabout Brighton (@WalkaboutBN1) January 3, 2018
Increase the effectiveness of your hashtag campaign by purchasing Twitter retweets from us. The added boost will help your content reach the top of the conversations surrounding your chosen hashtag. This will help draw the attention of more people towards you.
January marks the start of a new marketing cycle for brands. Begin 2018 right by reviewing Twitter’s January events calendar and planning some great marketing campaigns. Stay tuned as we will continue to cover the newest events calendar releases every month.