The Home Depot has really taken advantage of Pinterest to reach out to its customers. Now, the retailer is taking its Pinterest marketing strategy a step further with its new “Built-In Pins” campaign.
Developed by advertising agency 22squared for Home Depot, the campaign runs a series of videos featuring a complete makeover of different rooms around the house, including:
Each 30-second video is presented in time-lapse, allowing Pinterest users to quickly get a before and after look at the rooms.
The videos were specifically tailored for mobile users, being shot in a square format, and take advantage of Pinterest’s new auto-play feature. They also offer a 360-degree view of the rooms. People will be able to see different angles by swiping on their screens or tilting their phones.
According to Home Depot Vice President for Marketing Lisa DeStefano, their goal is to let their Pinterest followers see all the work that went behind each finished room.
“We don’t use Pinterest as a platform just to inspire, we are there for you through the whole process of the planning of the ‘before’ to the ‘look what I did’ afters.”
The Home Depot takes its campaign premise further and uses the videos to direct users to other pins detailing the various processes involved in the makeovers.
There is even a dedicated pin that that leads users to an interactive 360-degree view of the room. By clicking on the orange dots scattered on the display, they can check out the products used for the makeovers on The Home Depot website.
The Home Depot’s Built-In Pins campaign is a great demonstration of the effectiveness of using videos to engage your Pinterest audience. Take advantage of various features like Autoplay to quickly draw the attention of your audience to your own videos. Follow the retailer’s lead and build relevant content and boards around your videos to further engage users.
Attract more people to your Pinterest videos by purchasing Pinterest Repins from us. The added boost will not only make your video pins more visible in search results, but will also build more interest. People will surely get more curious when they see your video pins shared so many times, and will push them to share your pins on their own more often.
Check out the Home Depot campaign for yourself and you will find more Pinterest marketing strategies that you can use for your own efforts.