For those involved in digital marketing, 2018 offers a fresh start to come up with better campaigns. In the spirit of the season, here are a few New Year’s resolutions that marketers like you should try keeping for a successful 2018.
Digital marketing 2018: Personalized campaigns
This year, customer demand for content that specifically meets their needs is set to grow more. Take advantage of this trend by incorporating more personalized content into your overall marketing strategy. Make your personalization efforts more effective by integrating it into your overall digital marketing strategy. This will help keep your customers engaged and invested.
— Coca-Cola (@CocaCola) July 14, 2017
Coca-Cola’s “Share a Coke” campaign is a great example of a personalized campaign that used all available channels to engage its audience. The campaign used personalized social media content to further promote its personalized products.
Use social media to personalize your content. Study your customers’ social media activities to determine the content they best respond to. Learn more about their other preferences by taking a look at the posts that they share the most.
Digital marketing 2018: Engaging video content
Another trend we expect to see in digital marketing for 2018 is the continued growth of video marketing. You need to consider:
- Focusing more on quality than quantity.
- Exploring different techniques that you can use to enhance your video content.
- Longer videos that will help you deliver more information to your audience.
- Creating mobile-ready video. Major brands like McDonald’s are already doing this.
Personalization is another area to explore for your video content. Personalized videos can generate as much as a 33% increase in conversion rates. This does require some more effort on your part but is worth it.
There is an important YouTube metric that you need to stop neglecting in 2018; your video likes and shares. This metric determines whether or not your video goes viral, and is a big reason why people use our YouTube Likes and Shares service. Likes help the YouTube algorithm, and shares are the cornerstone of growing your channel.
Digital marketing 2018: New technology
Digital marketing experts are always looking for new technology, and in video you can anticipate:
- Virtual reality
- Augmented reality
- 360-degree videos
Explore how you can incorporate these technologies into your video marketing strategy. Brands like Nike are already using AR to create unique product promotions.
Meanwhile, VR and 360-degree videos can let you provide customers with a totally new user experience. You can almost literally put products in their hands, and in their homes, through virtual spaces.
Use digital marketing automation better
While bots and other automation are already used in digital marketing, 2018 is the year when they become more widespread. This is mainly due to the growth of artificial intelligence, making automated marketing tools more effective.
With all that development, you need to be wiser when using automation. The kind of content you feed to your automated tools is one element to consider here. Your automated content should closely match the tone and style of your non-automated content. This will ensure consistency in your overall campaign. The content should also suit the platform that they are published on to better convey your message.
Providing ample support
One thing that you need to remember when using automation is that you still need to provide some form of human support to ensure that they work properly. Closely monitor the content that your automated tools put out to spot possible issues. Anticipate other instances where your automation can fail and prepare solutions in advance. You don’t want to send out a tweet like this because he didn’t have enough oversight:
Give your automated social media channels a push to get their content seen by more people with our Auto Engagements Service. It will automatically deliver likes and retweets to each tweet your Twitter automation tool sends out. This will quickly bring them to the top of your audience’s news feeds, ensuring maximum visibility.
Digital marketing 2018: Using influencers
In the last few years, influencers have become an important force in digital marketing. You need to start looking past their follower numbers and look at what they would actually be good helping you with. Kylie Jenner is not going to help you sell chainsaws, but she can help you sell clothing:
— Kylie Jenner (@KylieJenner) September 19, 2017
Take note of how your desired influencers disclose paid promotions as well. Ensure that they follow the guidelines set by the ASA or a comparable organization. This will help protect your own reputation and assure consumers that you are trustworthy.
Supporting your influencers
Make your chosen influencers more effective in promoting you by giving them enough support. Provide plenty of information and updates they can use to talk about you. Additionally, give them plenty of exclusive content and freebies for further persuading their followers to check out your account.
Lend your influencers a hand in promoting their content to more people by buying Twitter retweets from us to quickly spread their promotional tweets. When their tweets get shared more, your influencers will be all the more effective. Think of it as an assist in basketball where you both get better statistics.
Digital marketing 2018: New engagement methods
Keep your audiences hooked on your accounts in 2018 by finding new ways to engage them. Leveraging ephemeral content is a huge trend right now that you have to try. Use this type of content to create excitement and get your brand’s followers to respond quickly to you.
Encouraging more user-generated content is another important strategy. Let your customers show their support for you by sharing their images, videos, and other content on your social media pages. Do this by creating contests and other activities that will get them making content. Starbucks is well-known for doing such UGC campaigns online, like its annual #RedCupContest.
Digital marketing 2018: Meet your resolutions
Fulfilling the New Year’s resolutions listed here are just some of the things you can do to succeed in marketing this year. What are your own digital marketing New Year’s resolutions for 2018? Tell usOn down in the comments and we can all work together to accomplish them.