The 2018 midterm elections are approaching quickly, and candidates are now preparing for the campaign trail. You can also start showing support for your chosen politicians right now by launching a social media campaign in support of them yourself. You can help your favorite politician get elected!
Building your social media presence for the 2018 midterm elections
Being on the channels where fellow supporters are will help kickstart your show of support for a candidate. Determine which channels to be on by looking back at your interactions with like-minded people about your candidate. Note which channels these conversations usually take place on. You should also pay attention to the candidate themselves and see where they post.
The FCC’s vote to gut net neutrality protections was a massive blow to the fundamental ideals of a free and open internet for all. Proud to join Senator Markey in his effort to restore net neutrality. https://t.co/mWISKehrSt
— Sen. Cory Booker (@SenBooker) January 9, 2018
Take the time to think about how you can best use each social media platform:
- Twitter: Your main channel for updating fellow supporters about your candidate in real-time. It will also serve as an outlet to talk about the candidates’ campaign statements.
- YouTube: A great place to talk about policy using in-depth conversation, possibly interviewing other supporters and influencers in your political party.
- Facebook: The main hub for organizing fellow supporters. Your page can be a gateway for new supporters and the public to better know the candidate.
- LinkedIn: Aside from connecting with professionals that can help your campaign, you can use the platform to talk about the candidate’s views on industry issues.
Note that these are not the only sites you can use. By knowing the role of each channel in your campaign, you can more effectively use them to build support for your candidate.
Creating your social media accounts
When building your presence on your chosen channels, create a main account for each that will serve as a hub for your support activities. Set up several peripheral accounts as well. These accounts will be additional outlets to engage other supporters and the larger public.
An example would be The Veterans for Obama Twitter account. It was one of the many social media accounts built in support of Barack Obama’s two election campaigns in 2007 and 2011.
— Veterans for Obama (@Vets4Obama) November 6, 2012
Be careful about creating “ghost towns,” or social media accounts that you cannot maintain in the long run. Don’t stretch yourself too thin and waste space online. Assess how much initial resources you have to determine the number of accounts that you can handle.
Tie your social media branding to that of the candidate’s to better show the public who you are supporting Use similar color schemes, logos, and other visual cues that strengthen the association. You can also incorporate their official slogans and taglines into your own. Here is a successful account which was created to support now-Indian Prime Minister Narendra Modi:
This successful account played a role in his election, and you can create a great Twitter account just like it!.
Presenting your favored candidate to fellow supporters
Fellow supporters will more likely rally behind your favored politicians if they feel more connected to the candidates. Look for an aspect of the candidate that would best resonate with the audience and present them from that angle. Former Senator Hillary Clinton, for instance, was often presented by supporters as your average citizen during the 2016 Presidential elections.
— Hillary Clinton Fans (@fans_clinton) September 22, 2017
Get your fellow supporters further invested in your candidates by creating content that matches their interests. If your fellow supporters are fond of sharing memes on social media, create your own memes featuring your candidates. Tailor your content to better reflect supporters’ use of the medium to get them more in tune with your effort.
Showing support for your chosen candidates
Getting the public to better understand your chosen politician’s platforms is one of the ways that you can help them during the 2018 midterm elections. Create a variety of explainer videos that present a particular position of your candidate in an easy to follow manner, like this one:
Social media infographics also work well for this purpose, providing an easy to follow visual guide for distribution on Facebook, Twitter, and Instagram.
Make your explainer content easier to relate to by putting it in the context of the voting public’s current concerns. Talk about how your candidate’s position on various issues will affect people’s daily lives. Use language familiar to the audience and keep your tone conversational.
Your explainer content should be shareable on social media to attract more people. Purchase YouTube likes and shares from us to hasten their spread. People are more likely watch your content if they see it being shared often. It can prompt them to share it as well.
Creating other 2018 midterm election campaign content
Creating entertaining content like music videos also works well to bring public favor towards your chosen candidate. Lighthearted content will make your candidate more relatable in the eyes of the public. This can also serve as your most direct endorsement of the candidate.
The “Crush on Obama” music video by Barely Political is a great example of such lighthearted user-generated content made in support of a candidate.
The catchy video quickly became popular on social media. It is also now considered as a contributing factors for Obama’s social media popularity during the 2008 general elections.
Launching an armchair activism campaign
Another great way to encourage the wider public to rally behind your candidate is by launching an armchair activism campaign. This is where you encourage the public to show their support through simple social media actions, such as liking and sharing a post.
When launching your campaign, think about which aspect of your candidate’s election platform to use for it. Like your earlier explainer content, it should be one that relates to public concerns. This makes for a more focused call, increasing the likelihood of people responding.
Supporters of Senator Bernie Sanders often employed this tactic to popularize his bid for the Democratic Party nominations during the presidential elections.
— tommy dang (@toasttran) June 9, 2016
You and your fellow supporters can quickly jumpstart a “like and share” campaign by posting a prepared image on your Twitter feeds. Give your campaign a further boost by purchasing Twitter likes and retweets from us. These retweets will increase the importance of your tweets, and push more people to hit the retweet button as well.
Organizing support events and rallies
Social media is also a great tool for organizing rallies and events in support of your candidate. Create a dedicated social media hub where you and your fellow supporters can come together and plan these events. Use this hub to provide regular updates about the events you are organizing.
I believe our judges should be fair, independent, and removed from political pressure. pic.twitter.com/he0Fkbhx2o
— Red T Raccoon (@RedTRaccoon) January 10, 2018
Organizing your supporter group into smaller regional units will help keep these events organized as you expand. Encourage these smaller chapters to connect with your main events hub for better coordination.
Connecting with your candidates’ own social media team will also do a lot for your events. Reach out to their community managers on social media to exchange information. They will be more than happy to see your show of support and will gladly extend help to your team. They may even ask you to join in an official capacity.
Show support on social media during the 2018 midterm elections
Like the last few elections, social media is expected to play a large role in the coming 2018 midterm elections. As a voter, you can also will also take advantage of it to show support and get your favorite politician elected by:
- Building a strong social media presence: Be on the channels where your fellow supporters can be found. Tie your branding to that of your candidate to create a clearer association between you and them.
- Banding your fellow supporters together: Use social media to bring your fellow supporters together and affirm your united support for your chosen candidate.
- Giving your candidate a push: Create content that would best present your candidate’s platforms to the wider public. Encourage a further show of support from them both online and offline.
If you don’t have the time to do any of the above there is still the option of helping the accounts of your favored politicians directly by purchasing Twitter followers for their account. This will show support to them in a crucial way as this number is highly valued by media outlets, those who are unsure of a candidate, and your competing political parties. You know the other candidate is doing it, and you need to compete with them in every way possible so that your favored candidate can do the good work you know they’re capable of.