Mobile apps still remain as one of the most popular digital products in 2017. Apple has revealed their most popular apps 2017 list for this year.
Based on the number of downloads from the Apple Apps Store and overall popularity, the top 20 apps for 2017 were:
The list contains mostly well-established apps. In its earlier report, ComScore said that this is partly due to saturation in the app market. The analytics provider noted that more than 50% of people it has surveyed said that they have not downloaded any new app within the period of the study.
Another interesting aspect of Apple’s list is that social media and networking still account for a large chunk of the app market. Seven of the 20 apps listed are directly tied to the most popular social media platforms. Even the no. 1 app, Bitmoji, is often used in conjunction with social media conversations.
made a bitmoji for my dad because he’s a music professor and director and this is what he’s doing in his free time pic.twitter.com/jfjbADmTgu
— han (@artfulIife) December 6, 2017
With social media apps being some of the most downloaded products online, marketers will definitely want to factor these channels into their overall marketing strategies. Since these apps are mobile-based, that is where you should start.
By optimizing your social media posts, you can better push the audience to explore your brand more within these apps.
Leveraging your posts’ social proof is another way to make your app-based social media marketing more effective. When people open their apps and see your content being liked and shared around a lot, they are more likely to check it out further. Use our services like
These will help you quickly spring to the top of people’s news feeds and be read more. Go further and use the app’s own features to showcase your social proof. SoundCloud’s new Stats Cards is one such feature specifically made for that purpose. With social media activity clearly linked to spending habits, you need to take note of this trend for apps.
Apple’s list of the top 20 apps for 2017 made one thing clear: social media still remains an important priority for many app users. That should be a go-signal for brands to step up their game to capture their app-using audience with ever greater focus as you watch for the digital marketing trends of 2018.