Pinterest is often touted as an essential social media platform for brands to be on. A new research study reveals more reasons why marketers should join and start pinning on the site to earn Pinterest sales.
In the study, commissioned by Pinterest themselves, there were many positive takeaways:
The research determined three different reasons why people have received Pinterest positively:
These factors have helped create the very dedicated user base of 200 million that Pinterest now has.
The study further revealed that:
These numbers illustrate Pinterest’s growing influence in the buying behaviors of its users. What’s more, the site can help increase your profits significantly. This, in turn, was a major signal for marketers, like Whole Foods, to jump in and use the platform to bring their products to users.
Pinterest itself is helping the effort with new features like Search Ads, Taste Graph. and more robust hashtag marketing. Use these features to better identify and target your marketing pins towards the right users. For that extra boost, use Devumi’s Pinterest Repins. This service will increase the visibility of your pins, ensuring that your desired audience will see them and respond.
The latest research data provided by Pinterest is a testament to its growing prominence as a marketing and sales platform. This fact is definitely a good cue for you to sign up and start pinning your content. Soon enough, people will be discovering and connecting with your brand for potential purchases.