Providing useful information is the most effective way to generate engagement on social media. Infographics have become an indispensable tool for that purpose. Creating a great social media infographic will quickly convey information to your followers, and get them to interact with you.
Have a clear goal for your social media infographic before you start. You need goals to define the data and presentation styles you will use. Possible goals are:
Without specific goals your infographics risk being meaningless. Here is an example from NASA.
— NASA Sea Level (@NASASeaLevel) October 6, 2017
That account specifically has the goal of sharing sea level data. They wanted to make people aware of this information easily, drive people to their website so they could learn more, and they created that infographic to do so.
With your goals set you can start:
Be sure to include your branding in the sketch. This is also going to be a good time to figure out how you are going to lead people to your website, especially a good call to action.
The data that you will present is the most important component of your infographic. Google will be an indispensable tool when gathering your initial data. Some techniques you can use are:
All of these techniques will give you initial leads that you can follow to gather more information about your topic.
Additionally, you can conduct your own research. This requires a considerable amount of work. When gathering your data, it is important that you take note of the time when it was created. Newer research can invalidate your data by the time you release the infographic. Displaying the date the research was conducted is important.
When putting your social media infographic together, consider the size of the displayed image for the various platforms you post to. The displayed image dimensions for popular social media sites are:
While there are no standard dimensions for an infographic, these figures will help you determine both the actual size of the image, as well as the preview size for increased visibility. Be sure to change sizes for different platforms.
You also need to think about the orientation and aspect ratio of your infographic. Around 81% of infographics are oriented vertically. But you can also go horizontal or square depending on how you laid out the flow of your graphic earlier. If you go with a vertical orientation, a 1:4 aspect ratio is a good starting point.
The success of your social media infographic depends on how well your audience is able to understand the data being presented. Here are some tips:
This infographic uses simple visual representations and a map to help people better understand the distribution of walruses in the Arctic.
— Jeff W. Higdon (@jeffwhigdon) October 16, 2017
Contrasting colors can also help quickly convey your data.
While second only to visuals in terms of prominence, your social media infographic text plays an important role in providing context to the data provided. Add short explanatory notes that will guide your readers through the graphic. You can also include facts, expert quotes, and testimonials that will give you more authority. Position these pieces of text within the graphic in such a way that they don’t distract from its visual flow. A good example is this one.
— Anthony Schmitt Financial Services (@BourseetTrading) October 16, 2017
End your copy with an intriguing question for your audience. This will help spark conversations about the topic, which you can join for further engagement.
If done well, static infographic images will be able to present data effectively as they are. A way to enhance them further is by adding mixed-media elements. These elements include animated images that display changes in data. You can also add interactive ones, like graphics that move when you hover the cursor over them.
Take this one step further by doing your infographic as a video. Here, you will be able to use longer animations to better present data. You can also add voice-over narration to guide viewers through the information.
When creating social media preview images for your infographic, don’t use the top section of the image. Instead, choose the most interesting part. This will help draw the attention of your audience better. Use the introductory copy you have made earlier to provide context to your preview and link to the full-sized graphic.
You can go further and break down the entire social media infographic into smaller images. Incorporate these smaller images into other relevant articles that you post online. The images can also be shared by themselves on Twitter as tidbits of information.
— eLearning Africa (@eLAconference) July 12, 2017
Use Devumi’s Twitter Retweets to quickly spread these images out to more people. An interesting infographic that is being retweeted often is something that more people are prone to pay attention to.
You can increase the reach of your social media infographic by getting people to use it as part of their own content. Bloggers are one group that you want to reach out to for this purpose. Look for ones who write about the topic covered by your infographic and share it with them. In some cases, you might need to do a pitch before they will accept your graphic.
If you have already created several infographics, make them accessible to bloggers by compiling them into a Pinterest board. Take a cue from this one by the Wall Street Journal.
Share this board on your other social media accounts to increase visibility. Use Devumi’s Pinterest Repins to further build the prominence of the individual pins on the board. Considering how fast the platform is growing, this will be a wise investment.
Posting infographics on social media provides a variety of benefits like:
All of these benefits present a compelling reason why creating infographics should be a part of your social media content strategy.
— Red Bull (@redbull) January 7, 2015
Aside from delivering information in an easy-to-understand format, infographics can be used to generate engagements from your audience. To create a social media infographic that will get people talking, you need to:
By following these steps you can effectively use your infographics to boost your brand’s presence on social media, and be a vital social media content idea to keep your audience engaged with you.