Pinterest has been one of the fastest growing social media platforms in the last few years. Now, it crosses another milestone by hitting 200 million active users per month. I am going to look at what crossing this milestone means for social media marketers.
The site proudly announced its latest achievement through a special infographic highlighting its growing user base.
To put this in perspective, Pinterest reached 175 million monthly active users in April, 2017. Even more impressive, the user base figure is a 40% increase from 2016.
More than the overall growth, the infographic also revealed how the site has expanded and diversified its user base in two core areas:
These are the key areas that the platform needs to focus on to succeed.
The infographic has also provided some interesting insights on how people have been using Pinterest:
Pinterest has also been proactive in attracting more people to it, launching new features that aim to enhance its user experience. The site’s co-founder Evan Sharp announced the latest of these features: Board Sections. With it, users will be able to further divide their boards into sections. Sharp said that the feature is currently undergoing tests and will eventually be available to everyone.
By taking advantage of all of these figures and new features, you can firmly establish your brand on the platform. There’re many things going on with Pinterest right now that can improve your marketing:
Employing Devumi’s Pinterest Repins Service also ensures that your best pins are seen by your desired audience.
Pinterest’s latest infographic gives a clear picture of how fast the platform is growing. That is certainly an opportunity you don’t want to miss. Take a good look at this info graphic and you will see how these figures will be of use for your marketing strategy. Your brand’s pins might be the next big thing on the site, driving traffic and sales to your website.