YouTube Cards are the latest tools to help content creators provide more information on their videos. When used the right way, these are effective in drawing more view for your videos and directing traffic to your landing pages. Learn how to harness the power of these cards.
YouTube Cards are visual tools that appear on the right side of the player’s screen. These are indicated by a small icon on the top right-hand corner of the video. When clicked, the icon displays all the attached cards. Up to five cards can be added to a single video.
Cards replace YouTube’s earlier Annotations feature. They provide a sleeker and more organized look compared to Annotations. Cards also have several major benefits to get more views:
All of these benefits come together to make YouTube Cards a more effective marketing tool than Annotations ever were. There are six different card types:
All these types can be used simultaneously in a video depending on your need.
When optimizing your video or playlist card, consider the title that is going to show up on the card. Note that you can’t optimize this on the card itself. Instead, you need to go back to the video or playlist that you want to link to and edit it from there.
Note that linking to a specific video in a playlist will instead default to the entire playlist. Take advantage of this by ensuring that the playlist has videos relevant to the one you want to direct your audience to. That video should be at the at the beginning of the playlist and lead into the others for them to get watched.
To make your link card more useful, don’t just link it to your associated site’s home page. Instead, choose a landing page that is directly relevant to the video the card is on. This makes it easier for your viewers to discover more information from your site.
Be sure to optimize both the title and the call to action of the card. These should clearly give your audience an idea of what they are getting when they click, like in this example.
Once it is properly optimized, use services like our YouTube Likes & Shares to make the video more appealing to those who see it.
As is with regular link cards, your donation card’s landing page should be well-made to better handle visitors. Make the donation process streamlined to jive with the idea of it being easy with the card. The page should also have information and links that will help visitors further understand the projects they are donating to.
Once you have set up the landing page, you can focus on building the card itself. Use a good title and call to action to better entice your audience to donate. Don’t forget to include a thumbnail image that best illustrates the donation campaign being promoted.
When getting your audience to engage more with your YouTube cards, consider their expectations. Remember that they are there to watch your videos. Your cards are just secondary material that they might want to check out after watching.
To increase the likelihood of engagement, your YouTube Cards need to be:
The time when you show your cards also plays a role in how effectively they can create engagement. Typically, YouTube Cards are placed at the end of the video, as this is the point where your viewers make their decision on what to do next.
You can also show the card earlier in the video. Let the card appear in the segment of the video that it is most relevant to. Since the card icon stays on until the end of the video, your audience would still be able to recall it at the end and click.
Your video itself should also actively encourage viewers to check out the card. Add verbal calls to action that point to your cards. Time the latter to appear right at the moment of these verbal calls to better catch the attention of the audience.
You can do a unique visual presentation to make the cards more noticeable, such as the one done here by toy reviewer Mecha Gaikotsu.
YouTube Cards are a great tool to get people to check out your other content and visit your site. To effectively use these, though, you need to.
Follow these simple tips and your YouTube Cards will engage your viewers, and drive this valuable traffic where you want it to go.