With just four months left until the end of 2017, brands are now in the rush to plan out their year-end marketing campaigns. Twitter gives them a hand with the release of its September events calendar.
As is always the case, September signals the start of the long line of events that will eventually lead to the year-end holidays.
Important holidays include:
Aside from the official holidays, the calendar also lists some of the major commercial events that are slated for the month:
These events are worthy of dedicated marketing campaigns from your brand.
Twitter has also added a few more “Days” to the month, like #CharityDay and #LiteracyDay. While these are not official holidays or events, they provide more opportunities for you to engage your Twitter audience and focus your messaging. And, in the case of #TalkLikeAPirateDay, have fun while doing it. They can all be an important part of your hashtag marketing campaign.
Twitter publishes event calendars like this all year round. What makes the site’s calendars stand out from others is that it also includes the expected tweet volume for major events. This helps brands determine the best events to participate in.
To better stand out from all the other brands joining the events you need to come up with a unique take on them. Or you can take advantage of the less crowded “holidays” to freely engage your audience and establish your prominence more.
What did the #Pirate say when he became an octogenarian?
— Novi Public Library (@TheNewNPL) August 26, 2017
In both of these, use Devumi’s Twitter Retweets service to bring your event-related Twitter campaign to more people. This service will drive you hire in the trending topics results. This will vastly increase your number of impressions.
Twitter’s monthly event calendar is a great tool to print out and pin on your social media team’s corkboard. With it, you can get a quick glance of upcoming events and holidays and plan out appropriate tweet campaigns. Check it out today and see what celebrations will excite your followers the most.