LinkedIn is a haven for online data as its millions of users create billions of data points. When you’re job hunting you need to be sure that you’re not just creating lots of data, but the right data to be found by recruiters through LinkedIn Search.
Your job hunt is going to be easier thanks to a new LinkedIn search functionality called Search Appearances. Let’s look at how you can best use it to find employment.
The new feature from LinkedIn allows you to see who has looked at your profile in greater detail. LinkedIn described it this way:
“You can now go to your LinkedIn Profile on both mobile and desktop and see how many people found you from a LinkedIn search. You can also see the companies and job titles of the people who found you in search to help signal what types of opportunities you may be a fit for. Click through to see open jobs at each company as well as who the hiring managers are so you can follow up for more information.”
Here’s what it will look like on mobile:
The photo LinkedIn provided shows who’s searching for you according to:
You will use these two important pieces of data to reverse engineer your job hunting.
You need to properly interpret the data you find. Start forming lists of:
With this data in hand you need to use it to improve your LinkedIn job hunting. How you will do this is:
This strategy has two aspects. The first helps you get found more often by the people you want to be found by. The second hopes to retain the attention of those people.
Perfecting your LinkedIn profile
Your profile itself will also need some tweaking. If you don’t see this with your profile, it needs work:
You have to be sure that your LinkedIn profile is filled in completely. We go into LinkedIn profile optimization in greater depth in an article previously published, but the basics for better job hunting are:
After doing the work above of being found easier, you need to optimize your profile to make your job hunting optimization worth your while.
There are also some other important updates LinkedIn have done in the last two months which will help you find a job:
LinkedIn is doing everything it can to make your job hunting even more easy, and automated. Their goal is making it so you never have to job hunt, the right jobs come to you instead. Let the jobs come to you, and make sure that your LinkedIn profile’s properly optimized in order to do this.