LinkedIn is slowly rolling out a new feature that will influence the platform’s news feed experience. With the launch of trending storylines, you’ll notice curated, interest-based feeds. This will help you connect to relevant stories and discover diverse ideas. Let’s see how you can use LinkedIn’s latest addition to expand your reach and influence.
Over the past year, LinkedIn has been revamping. At this time, they are working on rebuilding the news feed experience. They redesigned it from scratch to match the professional nature of the platform.
Now, with the addition of LinkedIn suggested stories, you will receive professional news and conversations of the day. Here is what it’s all about:
The goal was to totally change LinkedIn’s content experience and allow a different sort of connection amongst users. You’ll see a new box on your LinkedIn news feed labeled “What People Are Talking About” along with trending news. Note that this feature is not available for all users yet, but you will soon be able to use it as part of your LinkedIn content strategy.
The breakdown of the feature looks like:
Each story will have a unique hashtag associated with it, making it easier for you to join the discussions to get diverse perspectives on each story. In the future, you will be able to start following topics and people that you discover within the storylines.
As you become more active, your LinkedIn feed will reflect your professional interests and offer you similar topics. This can be great for helping you push your LinkedIn Showcase Pages as you will have better content to share.
LinkedIn’s latest addition looks very similar to Facebook’s trending topics section and Twitter’s “Moments” feature. Since this is on LinkedIn there’s a whole different approach you can take with LinkedIn suggested stories to stretch your influence in a number of ways:
With the introduction of LinkedIn suggested stories you will have the chance to hold intellectual discussions with your target audience. You can find Trending Storylines on your mobile home screen under the Trending tab. On desktops, it is found at the top-right corner of your homepage.