Social media for artists is about more than just looking popular. It’s about finding new work opportunities. Using social media effectively can help you get jobs. Stop using social media for fun and start using it to build your artistic career.
Twitter loves images, and you are all about images. To make the images more successful be sure to add a short caption detailing them. Keep these captions short to avoid them distracting from the image itself. Bennett Slater does this frequently for his work:
"Lord of Destruction!"
oil on wood
12" x 16"
— Bennett Slater (@BennettSlater) June 22, 2017
A popular caption is one which asks your fans what they think of the image. This works as a great discussion starter for your audience, as well as an effective learning tool to know more about them. Adapt to their feedback into your next art piece.
Aside from your finished work, works in progress (WIPs) are also something that your followers will love. These not only help keep your audience up to date on what you are doing, but also let them know more about your style.
— Sophie Lemieux (@MsSophieLemieux) December 3, 2016
Outside of your own work, sharing those of other artists is also a good idea for your tweets. Show off your influences so that your audience can understand you better. Don’t forget to tag or mention the creator of the work.
Visibility is one of the biggest benefits of social media for artists, and one way to make your art more visible is by riding trending hashtags. Look for ones that relate to the particular piece of art that you are sharing. Or are you can make art based on what is trending, such as this one by Bobby Rubio for the upcoming San Diego Comic Con.
— Bobby Rubio (@Bobby_Rubio) July 8, 2017
Asking for retweets also works effectively in making your art tweets more visible. If you already have a dedicated following, they are likely to respond to that call. By boosting the prominence of your tweets with Devumi’s Retweets Service, you can further entice your fans to retweet these.
Using YouTube allows you to take yourself one step closer to your viewers. Not only can they see your art, they can see your face, hear your voice, and watch your work be created.
YouTube is all about branding. The first branding that you need to do is with your images. This includes your profile and header images. Customize them and make them unique. A good example is the Mary Doodles channel.
Having a specific niche for your channel also helps in creating a unique identity for it. Ask yourself what you want to use the channel for. Do you want to use it to simply demonstrate your art, or do you want others to also learn from your works? Know what kind of content you are going to create in advance.
How you present your videos is an important factor that determines whether it attracts more viewers. Opting to do voiceover narrations instead of subtitles, for instance, makes your videos easier to understand, since they can focus on what’s happening onscreen.
As it is with other social media for artists, riding the latest trends is another strategy to attract more people to watch your videos. Feature artworks inspired by these trends. Add a sense of timeliness to the work by live streaming portions of it while the trend is still hot. Todd McFarlane does this often:
Integrating your YouTube channel with your other social media accounts also works well to increase viewership. Share your videos on the platforms that your audience frequent to gain more mileage. One useful trick here is to boost the prominence of your videos using Devumi’s YouTube Views Service before sharing them on other sites. The large number of views will intrigue your other social media followers enough to check out the videos.
Of the various social media for artists to use, Pinterest is considered to be one of the most essential. It has a heavy emphasis on images.
Starting specific boards for different types of art you create. Picasso, for instance, might want to create one board for his blue period. You could create one for finished works and works in progress. You can group them by topic. You can group them by your own personal work and commissions.
An easy board to create is one about what inspires you. Robin Lucile Anderson does this:
The best thing that this can do is start a conversation with one of your followers.
A huge benefit is that you can use Pinterest to directly sell your art. Here’s how you will attract buyers:
These pointers will help you build up interest for the art pieces you have on display on your Pinterest account and get people to purchase your art.
Connecting with other artists is an important part of advancing your artistic career and getting more clients for your work. And LinkedIn is where you can do this the best. Success on LinkedIn starts with having a well-built profile:
User keywords relevant to your profession in these parts of your profile to help make it visible in search results. A good sample profile is shown below.
Keeping your LinkedIn account active also helps in establishing your presence. Unlike other social media for artists, though, your status updates need to focused on your professional career. Post at least 2-3 times a week about your current project to keep people interested.
Creating content is another way to keep your account active. Since your audience will be made up mostly by artists like you, your content should be useful to them. You can bring in content you have published on other social media platforms, or create exclusive content for the site.
With an established presence on LinkedIn, you can begin making connections and building your professional network. Make that network stronger by going only after meaningful connections. Start by connecting with people that you have already met and worked with in real life.
When connecting with artists that you have no prior affiliation with, give them a good reason to connect with you. You can refer to some of their works as a reason as to why you want to connect. Additionally, boosting your profile’s prominence with Devumi’s LinkedIn Connections Service can help draw the interest of other people you want to connect with.
Expand your professional network further by being part of artist-oriented LinkedIn Groups:
Actively participate in the discussions within these groups and showcase your knowledge of the various topics being talked about. Only refer to your work if it’s relevant to the discussion. Keep in mind that your goal here is to simply connect with others in your profession and not sell your work.
The above are not the only social media for artists to be on. There are a number of social media platforms for artists exclusively.
DeviantArt is one of the oldest online art communities. The site covers a wide range of visual art genres in both traditional and digital media. Aside from your own gallery page, you can promote your work on the various groups and forums the site maintains.
ArtStation runs in a similar vein as DeviantArt but is more focused on games, films, and entertainment artists.The site counts popular movie visual artists like Josh Nizzi (Iron Man) and Vitaly Bulgarov (Transformers) among its most notable members. ArtStation also has a dedicated jobs corner for users wishing to land a gig in the entertainment industry.
Unique among the various social media for artists, Dribbble focuses more on WIPs than finished art. As such, this is a great place to get more feedback on your work. The site also holds frequent meetups in a variety of locations so members can socialize in the real world.
You have read the many benefits of social media for artists above:
Follow these simple steps and you can attract a lot of fans and potential clients to your art. Start using social media for your art today and you may one day popular enough to cut your own ear off and get away with it as part of your eccentricities…