Social media marketing is often thought of as a serious business. However, creating funny posts on your social media accounts can actually do more to liven up your promotional efforts. It’s not all bad puns and pratfalls though, you need to know how to effectively use humor for marketing. Read on to find out how you can turn your brand into one of the funniest online.
Funny posts on Twitter
The biggest challenge to doing humor on Twitter is that you only have 140 characters to pull it off. This limits the types of text-based jokes you can do. The idea here is to go for the punchline quickly.
Cool date idea: Bring Taco Bell to my house…then leave.
— Taco Bell (@tacobell) May 30, 2017
Wordplays are some of the common joke forms you can do via tweets, including puns and tongue twisters. Incorporating your brand into these wordplays can increase audience recall.
— Grant Maloy Smith (@GrantMaloySmith) March 24, 2017
Once you have a perfect joke, using services like our Twitter retweets will let your jokes reach a larger audience. It is so much easier for someone to push retweet when they see that there are already a lot of retweets happening. Think of this service as a laugh track on a TV show.
Memes are particularly popular on Twitter, but you need to know how they are used for them to be effective.
When your roommate eats all the Ruffles. pic.twitter.com/vyKnZKUmVW
— RUFFLES (@RUFFLES) July 29, 2016
You can also opt for shorter video clips as these better suit the immediate nature of the platform.
this is the best thing i've seen today pic.twitter.com/oiB9ojfgWb
— Funny Vines (@FunnyVines) July 1, 2017
Be sure to watch out for trending hashtags with a humorous angle.
— @midnight (@midnight) June 27, 2017
There are hashtags being created all just for laughs. Creating tweets for these hashtags can help you be found while they are trending.
Funny posts on Facebook
What’s great about doing humor on Facebook is that you can use a mixture of different forms. For instance, you can do longer humorous stories. You can also do these stories as a series of captioned images like a virtual comic. Videos are also a popular means of doing comedy on the platform. TUMS relies on the latter for their video content.
We're puttin' new #TUMSChewyBites to the test by giving you FREE PIZZA! Enter on Twitter with #TUMSChewyBites for the chance to win! Rules: http://bit.ly/2pUS9Wa -Pizza
Posted by TUMS on Wednesday, May 24, 2017
Another great way to inject humor into your Facebook page is by how you respond to visitors. Responding to comments with a well-chosen meme can get commenters more interested in engaging with you.
Funny posts on YouTube
YouTube allows you to pack a lot of content into a single video. If you put enough videos together you could soon have your own online comedy show.
Ultimately, you can create a dedicated channel to house your humor videos and use it to support your brand’s main channel. Popular gag channel CollegeHumor did this and actually poked fun a bit about the strategy when they launched their spin-off channel CH2.
If you’re not ready to commit yourself to the entire channel you can start arranging your humorous videos into playlists.
Getting people to watch your funny posts on YouTube can sometimes be hard. There are so many comedians on YouTube that you can get lost. You can get noticed, and get that audience laugh track feeling, by using our YouTube Views Service. This can tickle their curiosity and get them to take a peek.
Funny posts on LinkedIn
LinkedIn is well-known for being oriented more towards professional interactions. Well know that everyone is professional is, every now and then, unprofessional. One thing that you need to remember is that the site is a bit more uptight when it comes to funny posts.
Thus, the trick with creating funny posts on LinkedIn is knowing how to line this up with the professional image you have on the site. Use only the jokes that resonate with your professional connections, such as those that relate directly to their respective industries. It is also important to know when to turn the funny posts off to give way to more serious business.
Establishing your brand as the humorous one
Tuning your brand’s voice
The first step in building your image as an effective social media comedian is determining whether humor does indeed fit your current brand voice. Think about how you are perceived online. Is it seen as a serious business or is it though of as a lighthearted one?
You also need to consider the product or services you offer, and whether it lends itself well to being talked about humorously. Wendy’s is well-known for its funny responses to customer inquiries.
— 🐻Beartie🍯 (@BearToTheTie) April 23, 2017
Wendy herself has kept it up thanks to tweets like this:
That was a joke. This account is actually run by a team a pop culture robots on the moon.
— Wendy's (@Wendys) May 30, 2017
If you find out that your brand isn’t seen as a funny one, then it’s time for you to work on that. Don’t go 180 degrees immediately. The sudden shift in the tone of your marketing could alienate customers who are already used to your more serious online persona. Do it gradually, one funny post at a time until your audience gets accustomed.
In case you feel that your brand needs to retain that air of general seriousness, you can create a second persona within your brand. This second persona will act as a “mascot” that you can course your humor through.
Learning comedic timing
As many have often said, comedy is about timing. You need to know when to put up your funny posts for them to work. Social media itself can be used as a tool for that. By keeping track of the conversations your audience is having, you can crack the right joke at the right time. Oreo chose the right time during Super Bowl 47, tweeting this gem.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
You also need to be proactive in finding topics for your jokes. For instance, you can find the events that your audience would likely be interested in and be there ready for the fun. Note that you don’t have to be in all of the events they are in, but you do need to be at the ones that will give the most visibility.
Honing your storytelling skills
How effective your funny posts are also rely on how well you deliver them. You need to hone your storytelling skills, the same skills you use in your promotional materials. All you need now is to harness them for your jokes.
A particular aspect that you need to think about when doing humorous stories is knowing when the right time for the punchline is. Some jokes work best if the punchline is delivered immediately, while others are more effective if it is delayed. Think about this and plan out your posts beforehand.
A good example of the latter is the series of tweets made by JCPenney during the 2014 Super Bowl. The “story” started with what seemed to be drunk tweets… and ends with an amusing reveal.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???
— JCPenney (@jcpenney) February 3, 2014
— JCPenney (@jcpenney) February 3, 2014
Getting your fans in on the act
Just getting your social media followers to go “Hahaha,” or comment with the laughing emoji, is a good sign that your humor is working. Take it to another level by getting them to become part of the fun.
— THAIKHUN (@Thaikhun) June 5, 2017
The idea here is to get them to submit their own jokes or humorous takes on your products. Or you could create a contest that lets them come up with funny ads for you. Letting them get in on the joke allows them to feel like part of your brand. This will increase loyalty.
Words of caution when using humor for marketing
Remember the line about social media marketing being a serious affair? It still holds true even when injecting humor into your campaigns. You need to know when to stop with the funny posts and return to a more professional presentation. This is particularly the case with products that are expected to be seen in a serious light.
Each social media site has specific guidelines on the type of content they display, including funny posts. Know these well to be sure you are within the rules. Controversial topics are also something that you would want to avoid to stay clear of trouble.
Use risque humor wisely
Risque humor involves toeing the fine line between what is considered funny and what is deemed offensive. That line varies for different audiences. As such, you may need to deal with a negative response when using these kinds of jokes. Owing to the nature of their product, Charmin is fond of risky humor:
So, we had a lot of coffee and oatmeal for breakfast today. Any guesses as to what time we'll #tweetfromtheseat?
— Charmin (@Charmin) March 3, 2013
Good judgment is necessary when deciding whether or not you should go with this type of humor.
Review your jokes before posting
Even if it is just a typo, a mistake in your joke can end up taking away from it. Review your funny posts thoroughly to ensure that they are perfect. Considered to be one of the funniest brands on Twitter, DiGiorno Pizza had to deal with such a moment when the hashtag campaign it tried to ride was about domestic violence.
The company immediately took down the tweet and apologized for not properly researching the hashtag.
A million apologies. Did not read what the hashtag was about before posting.
— DiGiorno Pizza (@DiGiornoPizza) September 9, 2014
It would also be a good idea to have a test audience to show your jokes to before posting and see how they respond. This will help better refine your humor and make it more effective.
Why humor is essential for social media marketing
There are good reasons to use humor in your social media marketing:
- Humor triggers positive emotions: Laughing releases endorphins, which causes the body to relax. This makes people more willing to take the desired action, such as purchasing products.
- It can bring your audience together: Getting people to rally around bland promotional materials is hard. The effects generated by laughter can help bring them together.
- Humor makes your brand memorable: It was revealed in a study that people tend to remember positive memories better. Being associated with these memories means that your brand can also be better recalled.
- Being funny makes your brand more human: By cracking jokes from time to time, you show your audience that you are not some stoic corporate entity. This makes your brand relatable.
- Humor is a great tool for market analysis: By knowing what makes your audience laugh, you get a better understanding of how they think. This can be used for creating more effective marketing campaigns.
Note that these are not the only reasons why you would want to use funny posts in your campaign. This is just the tip of a hilarious iceberg.
Krusty the Clown was the OG brand personality! pic.twitter.com/Iic8H18jBM
— Eva Crawford (@grooveva) February 25, 2017
Harness the power of humor for social media marketing
Posting plenty of funny posts is an effective way to draw people’s attention to your brand. If you want to really harness the power of humor for marketing, you should know how to effectively make it a part of your strategy.
- Know what jokes to do: Each social media site has a specific kind of humor that works best on them. Knowing which types work will help in getting your audience to respond positively.
- Incorporate your brand the right way: By weaving your products into your jokes you increase customer awareness without looking like a hard sell.
- Let your audience become part of the fun: Don’t just make them laugh. Make them engage you more by encouraging them to poke fun at your brand from time to time.
By following these pointers, you can make your brand the next big comedy hit on social media. Go have some fun and make us laugh.