LinkedIn is one of many social media sites that have flourished in recent years. Unlike other sites, though, LinkedIn focuses more on professional interactions rather than leisurely ones. This focus on business has led it to be less well known, and leads many people to ask how does LinkedIn work?
Learning how LinkedIn works is important to use it in landing the job of your dreams. Read on to know how to set yourself up properly on LinkedIn and draw the attention of recruiters more effectively.
LinkedIn differs from other social media sites in that it puts more focus on professional interactions. This has a significant effect on how its social aspects work, and how it is used by people.
One of the major differences that LinkedIn has from other social media sites is that users can choose from four different account types to sign up for:
The type of account that you choose depends on your needs and purposes. In your case, it is to search for jobs. A basic account is a good start, but getting a paid one can help you expand your search for vacancies. It will also help you connect with more employers and other people who can recommend you.
Another aspect of LinkedIn that makes it distinct from other social media sites is its heavier emphasis on joining groups. These groups are often based around a particular industry, allowing you to connect with important personalities. Furthermore, it lets you directly ask them questions to gain plenty of useful insights.
More than any other recruitment sites, LinkedIn offers much more benefits for your job hunting.
Recruiters are always on the lookout for new sources of talent that they can attract into their fold. In recent years, LinkedIn has become one such source. The site’s social aspect not only makes it easier for companies to connect with potential recruits, but to also engage them before interviews.
Trying to compete with several hundred applicants for an advertised job can be a grueling task. With LinkedIn you can do away with the struggle and instead go directly to a recruiter and offer them your services. In fact, a significant number of hires comes from job seekers independently connecting with companies for possible work.
In the last few years, the way recruiters and job seekers contact one another has changed significantly. Experts believe that it will continue to change in the next few years, as companies try to find even more efficient recruitment methods.
While LinkedIn offers many benefits, you won’t be able to get the most out of it if you don’t know how to use it effectively. It all starts with having an optimized and detailed profile.
When setting up your profile, think of it as not only your resume but as the online persona you will be presenting to recruiters. Employment resource website Job-Hunt identifies seven elements that will help your profile make a good first impression.
Experienced recruiters can often discern the professionality of applicants based on their appearance alone. This extends to the profile picture applicants use in their social media accounts. Your photo must show how professional you are. Dress for the job you want. The image should be well-lit with your facial features visible.
The headline below your username on your account page is not only meant to hold your job title. It can also be used as a personal tagline to quickly draw the attention of recruiters to your profile. You should be very specific in the job description to let recruiters know exactly what you specialize in. Give them a quick glance at your experience to further catch their interest.
Once you have gotten their attention with a killer headline, you need to draw them in further with an engaging summary. Ideally, you would want to continue elaborating on your job description in the headline. Here, you can emphasize the returns that recruiters can gain if they do decide to hire you. Keep each paragraph of your summary as short as you can to make it easier to scan through.
A good way to increase the convincing power of your skills list is to have them endorsed by other users. The site actually allows you to do this through its Skills Endorsement feature. This feature lets users review and rate your skill sets. If you’re having a hard time getting things going, our LinkedIn Endorsements Service can help
With the limited space that they have, the headline and the summary sections can only do so much in detailing your experience. You can give more details in the experience section. You can also go further than just using text descriptions by sharing content related to your work in each position.
One thing that sets recommendations apart from the above-mentioned endorsements is that people can articulate the reasons why they recommended you instead of just choosing a rating. This makes the endorsements more potent in convincing people of your qualifications. Getting a recommendation does require some effort, though. You can send out your own recommendations to people whose work you admire. They could then return the favor and give their own opinion about you.
While you might tend to overlook it, your LinkedIn public profile URL can be used for branding. By using a custom URL that features your name instead of random numbers and letters, you increase the searchability of your profile. What’s more, this creates better recall for people, since they get to see your name in yet another place.
No matter how attractive your profile looks, recruiters won’t be able to see it if they can’t find it.
Having a well-defined keyword strategy is one of the ways to boost the searchability of your profile. Start by making a list of the terms that are related to your work, skills, and experience. Determine which of these terms are most likely to be used by recruiters when searching for potential hires like you. Get a better insight into the specific terms you use by taking a look at some of the job postings for your desired position.
Now start incorporating your list into your profile. Reworking them into the language recruiters use is important for them to actually show up in their search results. If you have “social media strategy” listed, for instance, keep in mind that recruiters might also be looking for “social media strategist”.
Where and how often you use the terms in your profile is also something to think about. You want to have them show up in the sections that recruiters are most likely to find them at a glance during their searches. These include:
By putting the appropriate keywords in these places, you not only increase the chances of your profile appearing in the search results, but also drawing the eyes of recruiters to them. As for how often to use these keywords, the idea is for you to include them organically.
Another feature that sets LinkedIn apart from typical job seeking sites is that you can publish content on your profile. This is done through the site’s own publishing platform. Writing and posting articles not only keeps your profile active but also attracts an audience.
When deciding the kind of content to put up, consider the demographics of your audience. Keep in mind that LinkedIn readers are looking for content that is relevant to them. If you are writing for fellow applicants, posts related to job hunting will surely be a hit. You can also talk about insights into your industry. This is something even hiring managers themselves would want to read.
Here are some other ideas for your LinkedIn posts:
LinkedIn is a dynamic platform with many ways to share information.
A good profile alone is not always a guarantee that recruiters will spot you on LinkedIn. To really get them to notice you, your presence on the site must be felt.
As is with any other business opportunities, having a large number of connections with people in your industry increases the chances of landing a job. Note that you only need to get 500 connections to be considered an expert on LinkedIn. This simple designation can do a lot for helping you find a job.
As a primary strategy, you should increase the number of your first-degree connections. These connections directly link to you after you have sent or received an invitation. One way you can get more people to accept your invites is by personalizing it for each person you want to link to. Explain to them how you came to know about them and why you would want to connect.
Joining groups is another way you can build up your connections. Specifically, you want to be in groups that are associated with your niche or interests. This can be about more than just finding a job, this could be about establishing yourself in your industry.
Leveraging your social proof becomes a good strategy to adopt. The idea is, by regularly emphasizing the size of your network, you can convey a sense of trustworthiness to people looking at your profile. People, including recruiters, would then be interested enough to connect with you just to understand why you have such a large following. Services like our Premium Connections can be used to strengthen your social proof.
Interacting with your connections is an important aspect of how LinkedIn works. Note that this isn’t just about asking them to hire you or point you to job openings. You want to interact with other LinkedIn users to build your presence and gain useful information. Some useful engagement tips include:
Taking this further, you can also proceed to meet your LinkedIn connections face-to-face. Industry conventions and events are some of the best places for you to meet. Such meetups can increase the chances of them directing you to a job opening since they have already met you in person.
Social media influence is often associated with driving the sales of businesses. You use it to attract recruiters. Here are some ways that you can increase your influence on LinkedIn and leverage it to get the job you are seeking:
People are more likely to respond to you if they know what exactly it is that you do. As such, the role you want to play in a potential company should be clearly shown from the information shared on your profile, the posts you create, and even the people you connect with.
Publishing your ideas and insights, in particular, helps a lot in conveying that role. By defining how the role can help them, you give them more reasons to trust you.
It can’t be stressed enough how important your connections on LinkedIn are. Getting more from them in the form of recommendations and mentions will help a lot in increasing your social proof.
As we have already mentioned, social proof can be used to draw the attention of recruiters. You can further increase your influence by acting as a bridge and bringing together the groups you belong to so as to share information.
By subtly mimicking the online behavior of the people you want to be drawn to you (such as recruiters), you increase the chances of their positively responding to you. This can simply be done by using similar language patterns or adopting their gestures.
Being a social media site dedicated to professionals, LinkedIn can be useful for job seekers like you who want to attract recruiters. But that can only happen if you know how LinkedIn works and how to use it effectively. To do this:
Do all of these and you can establish a presence on LinkedIn that will attract potential recruiters to you. Don’t hesitate, sign up now to take advantage of this great opportunity.