Social Media for Nonprofits: Boost your Followers and Donations

For nonprofit organizations, finding new ways to spread and get support for their causes have always been an important endeavor. The birth of social media in the early 2000s has given them a new avenue for that purpose. Using social media for nonprofits can be a challenge to use effectively.

Read on to learn how you can harness the power of the best platforms to get people rallying behind your worthy cause.

Why social media is essential for nonprofits

Social media offers a wide range of benefits for nonprofit organizations. Here are a few reasons why you would want to incorporate these platforms into your overall marketing campaigns.

Spread word about your cause faster

Before social media, getting the word out to the public about your organization’s social projects require a considerable amount of negotiations to get print space and broadcast time. You might also need to invest a lot in public presentations and mail campaigns.

With the right social media platform, the process becomes easier. You can release your promotional content without the need to haggle for advertising rates. This also means you get information out much faster to the public.

Build your community of supporters more effectively

Nonprofits want to do more than just advertise, they want to build communities. Social media helps in this part by making it easier for the audience to participate. The 24/7 nature of social media also means that community development activities can continue without time constraints.  this tweet was sent at 6 PM, right when everyone is just getting home and pulling out their phone:

Furthermore, social media lets you narrow your target audience, improving the chances of recruiting them for your cause.

Use social context to encourage people to participate

Dave Kerpen, of Likeable, notes that almost 92 percent of people trust the recommendation of their family and friends when it comes to nonprofit causes. With the interconnectivity of social media, you can tap into that mindset and get people on board through the help of their peers.