Ever since its launch in 2006, Twitter has become an important marketing platform for companies as well as their brands. Today, businesses that haven’t already done so are advised to get onboard and start tweeting as early as they can. To make the most out of Twitter you need to start with a well-built account. Read on to find out how to set up a Twitter account that will capture the attention of Twitter users.
There are many reasons for you to join Twitter and start tweeting. Let’s look at a few of them:
With over 300 million active users a month, Twitter gives you the opportunity to address a large global audience. Twitter’s users come from almost every country on the planet. This means you stand a high chance of finding customers to buy whatever you might have to sell. This global nature also means you can reach people in locations that you might have never been able to access before.
Twitter has the ability to connect you with potential customers well outside of your business hours. As the social interactions occur in real time, it also gives you the ability to address their concerns faster which translates to better customer service. Nike is well-known for its responsive customer service on Twitter.
— Nike Support (@NikeSupport) March 7, 2013
Going “viral” has become a commonly-used strategy in online marketing, and Twitter plays an integral part in it. The ability to tweet at any time lets you release your content whenever you might deem it appropriate while the platform’s large user base increases its chances of rapidly spreading across the Twitter-sphere and, hence, going viral.
Building a good relationship with influencers can do your business a lot of good. Twitter helps in easily getting in touch with them and then developing a relationship. What’s more, the platform can be used to increase your own social influence.
User generated content is one way people show their appreciation and support. By curating and sharing such content on Twitter, you acknowledge their efforts while pushing your Twitter account further. The result is increased loyalty for, and recognition of, your own Twitter account.
Getting to use Twitter doesn’t just mean signing up and immediately sending out tweets. To begin with, your account needs to catch the attention of your fellow tweeters and, to do so, must “look” good. Here’s how to achieve that:
Before you decide what your Twitter handle is going to be, it is important to consider whether it can be easily remembered and if it is inalienably associated with your brand. In most cases you can just go with your brand or trade name. Remember, your Twitter handle appears in the URL of your profile and helps increase your brand recall while making it easier for people to search for your profile.
To make your handle more memorable use acronyms, or short forms, of your full name. Make sure though that it still retains its association with your business. Take the example of the Wall Street Journal. They only use “WSJ”, three letters that are easy to remember and cannot be mistaken for anything but their initials.
New York City rents are the second highest in the world. The highest? San Francisco https://t.co/ZAu511Wf3V
— Wall Street Journal (@WSJ) February 16, 2017
Using a unique handle is a good idea if your business’ name contains generic nouns, or is similar to that of another business’ name.
Next to your Twitter handle, your photo is the most important component of your company profile as it puts a “face” to it. Use a good-quality picture that best represents your brand while at the same time being easily recognizable. In most instances this would be where you place your company’s logo.
The logo should be easily recognizable even when it is a thumbnail attached to your tweets or as is the case when your profile appears in your followers’ feeds. If you have a complex or large logo you should fit the most-recognizable part of it in the center of the frame of the photo. Look at what Unilever have done with their fairly complex logo design:
— Unilever (@Unilever) February 3, 2017
If you’re setting up a personal account and are using a picture of yourself, choose a full-frontal photograph that was preferably taken by a professional. Use a simple background to highlight your facial features.
The bio that appears under your Twitter handle introduces your account to Twitter users, and gets them interested enough to follow you.
According to Buffer Social, an effective Twitter bio needs to have six key elements:
By choosing which of these elements to emphasize, you can come up with a Twitter bio that says a lot about you in just a few words.
A custom header image is as important as a custom profile photo. You can use the header image to further tell people what your account is about. Use a combination of images and words which convey even more information at a glance.Project management software provider Basecamp captured the essence of its products in a witty and eye-catching banner.
Place your graphic so that most of the important details are visible in the sections not obscured by your profile. You should also make sure the design of the graphic fits the size of any monitor (including those of mobile devices) your followers could be using.
Keep your Twitter profile looking fresh by changing it from time to time. Seasonal and holiday-themed looks are especially popular choices. You can also use it to mark special events or as part of any promotional efforts.
Now that your company’s profile is complete, it’s time to start tweeting. An important part of learning how to set up a Twitter account is knowing how to effectively send out your tweets.
For individuals who are learning how to set up a Twitter account, what you will tweet about it’s pretty simple. You will tweet about what you’re thinking at the time, you will join in on trending topics, and he will comment on things that your friends tweet.
If you are setting up a Twitter account for a brand, it’s a bit different. Hiring resource provider HireRabbit gives some suggestions on what kind of tweets your company account should be sending out:
Having a healthy mix of the tweet types mentioned above will make your account lively and get more people to follow you. Old Spice is well known for injecting plenty of humor into its Twitter conversations, which continues to earn them a large following.
Which bar is longer?
— Old Spice (@OldSpice) October 23, 2015
It’s not all about learning how to set up a Twitter account. Knowing how to effectively compose your tweets is important to attract people to them. To begin with, your tweets should reflect the online persona you want the account to take on. Are you going to be humorous? Are you going to be serious?
To generate ongoing interaction you need to get the audience to respond to your tweets. This is where choosing the right words to include in your tweets comes into play. Content marketing consultancy firm Ripen identified several types of words that people were most likely to respond to online. They are:
One of this is using the word retweet. It can increase your chances of your followers retweeting you:
— Dylan O'Brien (@dylanobrien) May 15, 2014
The composition of your tweets also plays a crucial role in getting people to respond to your call to action. If you want people to click on links that lead to your business’ website you should draw focus to the links by decluttering the tweets. Remove other elements like hashtags and @mentions for more effect. Couple this with a strong call to action and you will get people responding to your tweets with clicks.
Garnering a large number of followers on Twitter can prove to be a bit difficult unless your brand is already popular and well-established on the Internet. Let’s take a look at attracting your first set of followers:
Combining the tips mentioned above should eventually lead to your garnering, and then building, a good number of core followers.
Directly responding to your followers should be a high priority. This helps you start a conversation that can engage them. Asking your followers questions also keeps them engaged and provides you with feedback about their preferences. Marvel regularly does this through polls to maintain the interest of its fans of their various comic titles.
#MarvelQuestionoftheWeek: Which mighty Asgardian weapon from the comics would you choose to wield?
— Marvel Entertainment (@Marvel) January 15, 2016
Contests and promos are also popular means of generating follower engagement. You can either do a Twitter-only promotion or something that also involves other social media platforms. To further draw their interest, offer incentives that would be of value to them.
Of course, trying to respond to, and engage, hundreds of followers at a time will most likely be overwhelming. At such times use tools like Automatic Engagements to lighten your load. For instance, you can use automated retweets and likes to build up the initial hype for, and draw attention to, all your Twitter campaigns.
Your ultimate goal will be always increasing your Twitter followers. This is where everything you have learned so far comes together. But you shouldn’t stop there. Joining in on conversations is absolutely important. For instance, responding to tweets from accounts that already have a large fan base gives you a good exposure to their audience, especially if your comments interest them enough to make them sit up and take notice.
Creating Twitter lists also helps in attracting new followers. By adding people to your lists, you are telling them that their tweets are important to you and they are more likely to reciprocate by following your account. Whole Foods Market maintains a variety of lists catering to people visiting their different branches.
Finally, don’t forget to thank all the people – followers or otherwise – who engage with you. This might seem like a small gesture, but it goes a long way in building your relationship with your current followers. When they feel that you recognize their value, it will prompt them to further promote your Twitter account to their peers and connections. This, in turn, will help you reach out to more people.
As we have just seen, having a presence on Twitter can do a lot of good for your business, and for you personally. Knowing how to set up a Twitter account correctly, and tweeting the right way, will also give your social media marketing efforts a big boost. To recap:
Do all of this and you will surely build a name that the Twitter world will soon recognize. So, sign up now as everyone is waiting for your first tweet!