Becoming a Twitter influencer can change your entire online marketing campaign. What you can accomplish in 140 characters is unheard-of. You can drive traffic to your website, increase your sales, and grow you’re respect with in your industry. Learn to become a successful Twitter influencer and use this power to your marketing advantage.
Why you should be a Twitter influencer: Enhanced online reputation
Whether you are selling shoes or offering home repairs, having a good reputation helps you market yourself. Becoming an influencer bolsters that reputation as people will see you as being trustworthy. This trust stems directly from your number of followers, and your interactions with them.
— Reebok (@Reebok) January 13, 2017
Reebok is trusted to share fitness information despite the fact that they are not personal trainers. They sell shoes and clothing. Their reputation in the industry is so highly thought of they’re trusted to disseminate other types of information in their industry.
Other reasons to become a Twitter influencer include:
- Increasing your follower base: Having a huge following is also an important aspect of successful online marketing. Becoming an influencer will increase your base. In fact, people in your field will naturally be drawn to you even without you doing a lot to attract them once you have many followers.
- Driving traffic to your website: The goal of any online marketing effort is to drive more traffic to a specific website. These efforts often rely on influencers to get people moving towards their sites. With you being the one who does the influencing, you can also do this for your own marketing and increase your traffic significantly.
- Direct trends to your advantage: A common tactic in online marketing is to ride whatever is trending. This can be a tricky endeavour, as the trend might not even relate to your brand. Becoming an influencer gives you the power to steer trends towards what you want them to be.
Twitter can be an exceptional tool for marketing, it’s not just for silly trends and Donald Trump to mouth off.
Types of Twitter influencers: The hub influencer
A hub influencer is the one that starts the conversations within their network of influence. They often serve as the primary source of any new information about a topic being discussed. This makes the hub very powerful as they are the Twitter accounts triggering virality, hashtags, and trends.
Media organizations and celebrities are the most common examples of hub influencers. This is largely due to their large following and access to first-hand information. CNN may just be the absolute hub for all things news on Twitter. They share all of their own original content to great numbers:
— CNN (@CNN) January 16, 2017
Becoming a hub influencer isn’t easy. You need to have a sizable amount of followers who are well within your target audience for them to readily retweet your content. The kind of content you produce is also crucial. You have to constantly come up with new, original material that is interesting enough to catch the attention of your followers, and those outside your network.
The bridge influencer
While the hub influencer starts a Twitter conversation by sending out primary content, the bridge is the one who keeps that conversation going by spreading the content further. They also serves as a connection between networks, bringing a conversation from one group to another. This is the point where the topic of that conversation becomes viral, as you start to have diverse groups talking about it.
Katy Perry, for instance, has over 100 million followers on Twitter, making her the biggest hub influencers on the platform. Anything she shares from others has a tremendous opportunity to get retweets, replies, and link clicks:
— KATY PERRY (@katyperry) October 25, 2016
It might seem easier to be a bridge than a hub, but it does require effort. Not all content has the potential to become viral, even if shared to a large audience. Your job is to sift through everything and find the ones that do. Much like the hub, you also have to carefully select the followers you want to share it to. They should be interested in the content for them to take action and spread it further. Understanding the niche you are in and the related niches will help you accomplish this role.
The professional influencer is a specific kind of influencer. It is their actual job to be an influencer, it is not just an offshoot of their work. Bloggers, doctors, lawyers, and motivational speakers belong to this group, as it is their job to educate. You can think of our @Deumi Gorilla as an example. Though he is not very professional…
— Devumi (@devumi) January 12, 2017
Owing to their line of work, professional influencers have a keen knowledge of their target audience, and the knack for delivering the right content for that audience. They also have access to a large amount of information to share within their respective fields. Professional influencers can play the role of either the hub, the bridge, or both.
Become a Twitter influencer: Create your profile
Your journey to become an influencer actually starts at the most basic level: creating your Twitter profile. The first thing you want to work on here is your profile image. Upload a professionally shot photo of yourself. This gives your would-be followers a face to relate to.
Another area you want to work on is your Twitter bio:
- Use all the space: You only have 160 characters, make the most of all of it.
- Tell what you believe in: This makes you more relatable to followers.
- Build your social proof: Mention relevant honors and achievements.
- Add a dash of humor: This helps present you as an easy-to-approach source.
All of these not only provide the basic information your audience needs to know about you, but also establishes the online persona that they will be interacting with. Don’t stick to just one bio. Test several bios with different information to see which one your audience responds to better.
Your chosen Twitter handle also surprisingly contributes to the chances of turning yourself into an influencer. In most cases, you can use your full name, or a nickname that you are widely recognized for. You can also include your job title/industry name to aid in searchability.
Understanding your audience’s interests
One of the hallmarks of a successful influencer on Twitter is that the are able to find and share content that their industry members are interested in reading and sharing. This is where having a keen understanding not only of the audience, but also of your industry becomes important. While that comes with experience, you can also get a good grasp of what the audience wants by studying conversations.
Doing this is fairly easy, with Twitter itself becoming one of your tools. All you need to do is input popular industry hashtags and it will give you all the conversations centering on it. From there, you will be able to see what kind of content is being shared. As an example, is there anything that you can say about #NFLPlayoffs? That is a very important trend at this time of year:
— Dylan (@DylansFreshTake) January 16, 2017
There are tools which can make it easier for you to find Twitter trends. Here are a few that you can try. Start entering keywords which you think will relate to your audience’s interests:
These tools are all a variation on the general theme of finding trends, they just do it in slightly different ways.
Establishing your credibility
Another important aspect of becoming an effective Twitter influencer is establishing your credibility. This is, in fact, more significant than being able to constantly share new content. After all, you won’t really be able to influence anyone if they don’t trust you. You’ll need to:
- Credibility starts with a professional-looking profile.
- Factuality is vital in presenting yourself as a credible source of information. Ensure that all the information you share via tweets are correct.
- The quality of your links is also important. In a study made by researchers from Microsoft listing 31 elements that affect how credible a tweet is perceived, people tend to favor sites that they have already visited.
Greta Van Susteren is seen as a trustworthy news influencer. This is because he shares content and information from reliable sources, not conspiracy websites. Her history is lawyer also helps::
— Greta Van Susteren (@greta) June 27, 2017
Being on topic is also a must. You want to be seen as an expert in your field, after all. That doesn’t mean that you totally drop casual tweets. In fact, indulging in these from time to time also helps build your credibility, as you will appear more approachable by your audience.
My goal is getting info for you…period. News is info, not entertainment. https://t.co/A6LZfSD9oO
— Greta Van Susteren (@greta) January 16, 2017
Even the grammar of your tweets play a role in building credibility. Be sure to review every tweet for grammatical and spelling correctness before posting them. In case you do end up with a major grammatical slip, own it immediately. Don’t be the next covfefe…
Expanding your Twitter follower base
Twitter follower engagement is one the most important keys to expanding your influence on Twitter and attracting more people to your fold. The most direct way of creating that engagement is by responding to their mentions. Answer their questions and guide them to useful resources, both your own and others. This will develop your current followers’ trust of you enough that they will want to recommend you to their peers and colleagues.
This engagement is so important brands are even starting their own dedicated support accounts:
— Best Buy Support (@BestBuySupport) November 1, 2016
You can go further than just answering questions and providing them with links to resources and engage on more personal level. For instance, Social Media Examiner says that you can create personalized words of encouragement for 20 to 60 of your followers for their milestones. Be candid with these to better endear yourself to them.
Becoming a follower yourself also surprisingly helps in expanding your audience base on Twitter. Take advantage of the recommendations given by the site on who to follow. Not only can you find potential new followers, you can also get insights into how these accounts maintain and increase their following. You can then use this information for your own efforts.
A big challenge with the above strategies is that they take time. If you are looking to set yourself up as a Twitter influencer faster you need some help. This is when bought followers come in handy. The idea here is to boost your account’s social proof by making it appear like you have a larger following. People will be more intrigued and follow you, increasing your reach. Everyone knows that the number of followers you have matters.
Using your status as a Twitter influencer: Engaging your followers
As much as your influence is built up through engaging your followers, it is also maintained in the same way. If you have already implemented a successful follower engagement strategy, there is no need to deviate from it significantly. You can use the same tactics to keep new followers interested.
One thing that to bear in mind is that you will be doing this in front of a much larger audience now. Any mistakes made here will be magnified significantly. As such, exercise more caution when responding to your followers.
Initiating and driving trends
Trends and hashtags are considered as some of the biggest shapers of opinion on Twitter. Being an influencer gives you the power to not only steer them, but also make your own. Trying to pull this off does require careful use of that status.
The first key in generating your own trends on Twitter is choosing the right hashtag for it. Your chosen hashtag should be:
- Short: This not only for easier recall, but also to give you more room when inserting it into your tweets.
- Unique: This helps it stand out, as well as makes it easier for people to find related tweets about it.
- Focused: Your hashtag should be about a very specific topic, such as a particular campaign slogan, to make conversations around it more relevant to your target audience.
All of these helps create a hashtag that sticks on your followers’ consciousness that can be used to influence them.
Joining up with other influencers can also help propel your hashtags into the trending section of Twitter. Choosing the right influencers important. An example of influencers working together is the television show @midnight. This comedy show popularizes hashtags on a nightly basis. It does so using the main TV show account, the accounts of the TV network, and the accounts of the guests:
— @midnight (@midnight) January 17, 2017
The show manages to seem to trend on a nightly basis, right around midnight.
Many businesses connect to influencers to gain leverage and increase their sales. You yourself can enjoy that advantage and drive your own sales using your influence online.
This is where the above two come together. Get your followers moving to promote your products or services via your own created trends. From there, you can then leverage your own influence to convince new customers to make the purchase.
Your influence can also be used to create customer retention. By keeping conversations about your brand going, you get to retain it in the public’s consciousness longer. This can be used to persuade them to make return purchases, increasing sales.
Become a Twitter influencer and make your presence felt
Turning yourself into an influencer on Twitter can bring in a lot of benefits to you and your company. But pulling this off is by no means easy. To earn that status, you have to:
- Know which type of influencer you want to be: This not only guides how to build yourself into one, but also how you make use of that status.
- Properly establish a following: This goes all the way from creating your Twitter profile, to engaging people and bringing them into your fold. Using our Auto Engagements Service to drive consistent retweet and engagement numbers is an option here.
- Make good use of your influencer status: By strategically exerting your influence on your followers and the larger Twitter community, you can promote your business and leverage it to increase sales.
Do all this and you will establish yourself as an effective Twitter influencer. From there, it’s all a matter of making the Twittersphere move to your will.