Why You Should Buy SoundCloud Plays

Many people don’t understand why you’d buy SoundCloud plays. They see it as a vanity metric, or meaningless numbers. However, smart Soundcloud users know that these numbers can be  vital to the success of their songs and career.

How? People react to crowds and these numbers that represent those crowds; a concept called social proof. It can be a difficult concept to picture, but I’m sure you’ll understand it, and why you should buy SoundCloud plays, with the examples you’re about to read. Stick around until the end of the article for the long-standing Devumi tradition of including our favorite SoundCloud track to conclude our SoundCloud articles!

A poorly attended concert: Low SoundCloud plays

buy soundcloud playsEvery band that has ever existed has had that concert that wasn’t attended well. Actually, most bands will remember many concerts that were poorly attended! Even after spending hours writing your songs and hours more in rehearsal, it can all come to nothing.

Let’s set a scene that I know you can identify with.

You get on stage and look out to see six people. One of them is your girlfriend. The other five? The partners of your bandmates, and someone’s mom. You look past them to see out a window to the street. Every now and then people look in and pause at the window to see what’s going on. They appear to be interested in your type of music. You can see their eyes look around at the small crowd, then you see them leave.

Right there, when the people heard your song, looked in through the window and walked away was negative social proof. Those people looking in? They were interested in your song! The problem is that they saw your small crowd and that decided for them that you weren’t worth their time. To put it simply: Unpopular bands stay unpopular longer.

Your songs on SoundCloud are going through this same process. The difference is that instead of your songs being ignored as heard from the street, they’re being ignored by people who find you through a search or stumble across it. They come across your song, see a low play count, and keep on browsing.

You can buy SoundCloud plays as a way of filling up your ‘audience’ online. The practice isn’t about vanity metrics, it’s about being smart with numbers and how they influence people.

A well attended concert: Many SoundCloud plays

You’re back in the bar again playing a great set with your band. You can barely see the window on the street because the place is PACKED tonight. Whenever you do have a chance to sneak a peek, you see faces looking in through the window.

You keep on rocking your set, but then you notice: Those same faces that you saw looking in through the window are now inside! They’re enjoying your music. One of them is buying your merch. The concert is filling up, and there are a pair of panties on your stage with a hotel room number written on them. Interesting.

What you’re experiencing at the bar is positive social proof winning you a bigger crowd. People hear your music, see the big crowd, and that decides for them that you’re worth their time. Your SoundCloud songs, when they have many plays, will do the exact same thing. More plays will lead to more plays as people are swayed by positive social proof. This leads to having more followers on SoundCloud. It leads to more fans at your concerts. And, if rock and roll documentaries have taught us anything, it leads to more panties with hotel room numbers written on them.

Social proof: How every band becomes successful

In some form or another, social proof and the power of large audience numbers is how every band has become successful. Think about these examples:

  • Were The Beatles the biggest band in the world when they were stomping on the floor in burned out clubs in Germany? No. They weren’t given that moniker until they got a much larger crowd’s attention on Ed Sullivan.
  • Would Ozzy Osbourne still be called the “Godfather of Heavy Metal” if he and Black Sabbath only ever played gigs around Birmingham? No. It wasn’t until Black Sabbath dominated the huge radio audiences of the 70s that anyone thought this.
  • Was anyone calling Kurt Cobain ‘the voice of a generation’ while he was playing parties and parking lots in Olympia? No. That conversation wasn’t started until he had the attention of the audience on MTV, with ‘Smells Like Teen Spirit’ being played constantly.

Buying plays on SoundCloud is how you’ll show people that you have a large audience until that larger audience comes along. Without positive social proof the hyper-judgmental nature of the online world, with the next song one click away, will see you ignored. Give your band the advantage it needs by purchasing just 10,000 SoundCloud plays to see what it does for your best song.

Now, as is the tradition, here’s my favorite track on SoundCloud. Yes, it’s this song. I had to do it:


Feature image via Christian Bernard / Shutterstoock