If you’re looking for ways to advertise your YouTube channel that go beyond the SEO tactics we’ve explained before, here are 10 of the best. We’re going to go a little off the well-beaten path with these 10 ways to advertise your YouTube channel. There will be some video and photo examples to help you along though!
10 of the best ways to advertise your YouTube channel
1. Traditional marketing works: Branded t-shirts & accessories
This can be a day-one way to advertise your YouTube channel: even if you and your mom are the only ones wearing them at first! You can have custom t-shirts, water bottles, keychains, pens, business cards, and whatever else is brand appropriate made for you.
Some of these things can go from something that advertises for you, to something that makes money for you. CafePress is the go to online location for this, you don’t have to rely on the shop that presses shirts down the road!
Once you grow, don’t forget to grow your branded merchandise with you. I’m sure that Epic Meal Time makes more money off their “Bacon strips & Bacon strips…” t-shirts than they do off YouTube!
2. Speak in front of crowds, not just your webcam!
There are likely a few speaking events going on in your area that you can speak at. If you’re trying to advertise your YouTube channel about taxes, get ready come tax time to speak about this year’s new tax laws. If you’re a comedy channel on YouTube, get out there and hit an open mic, have a buddy film it, and post it up.
This is where you’ll want to be ready with business cards that have your YouTube channel URL printed on it. People need your address in a physical form if they’re going to get hold of you as they can’t click on links in the real world.
3. Having social media profiles EVERYWHERE
Yes, I know. You want to advertise your YouTube channel. In this day and age, you can’t have a successful dog food company without a successful social profile on Twitter, Facebook, and maybe Pinterest or Instagram.
For someone who wants to make their living online, and grow a successful YouTube channel, you need to give your potential fans as many ways to reach you as possible. All of your fans will like YouTube, but some of them may only use Twitter. Another group may only use Facebook. Some will prefer Pinterest. Making sure that each segment of your fan’s are catered to can help you get as famous as Michael Buckley and his What The Buck?! show:
I think I am going to post 3 videos today. I have too much to cover! 🙂
Subscribe HERE! 😉 http://t.co/du9mWeoYFn
— Michael Buckley (@buckhollywood) November 17, 2014
4. Collecting email addresses for email marketing
Boring, this is the oldest Internet marketing trick in the book! Do you know why it is the oldest way to advertise online? Because it still works! Everyone who’s successful still works on their email marketing, and you should too.
Don’t rely on the YouTube channel subscription email alone. The latest one to hit my inbox is below. It will get me to go and watch the latest episode of WestFestTV, but it won’t tell me what Snoop is selling this week, or what else he has going on outside of his channel. This is where something like Twitter cards, or advanced techniques like Twitter remarketing, and that social profile emphasis above, can pay off.
5. Use Adwords for video in a targeted way
Using Adwords to advertise your YouTube channel may sound a bit too obvious, but it works. These 15 second clips that play before other videos are how I first found out about my much loved ‘How it Should Have Ended’ series. I now watch every video they make, but I may have never found them if they hadn’t targeted people like me by advertising before a video of a similar genre.
6. Advertise your YouTube channel with a good blog
Multi-channel advertising is the current reality of the online world. Just as you need more than one way to reach your fans via social media, you need more than one place for your fans to discover your content, and have it updated regularly.
Don’t worry, you don’t have to post 800 word rants every single day. A simple post about a paragraph long that explains your newest video, with that video embedded, should be enough.
The guys of Lonely Island are some of the most successful YouTube stars of all time, but even they still have a blog that is updated when things are happening with them:
Don’t forget to add the YouTube subscriber widget to your blog. This is where you really start to advertise your YouTube channel as this tool allows for one click subscribing – all from your blog or anywhere else you put it!
7. A contest just may be the biggest advertise your YouTube channel #win of all
Making sure that you’re set up across a few social channels is key before you start this. You’ll want cross-platform exposure for YouTube contest. Be sure to read how to do a Twitter contest before proceeding as a viral hit on there could make your YouTube channel a hit all in one go.
If you’re just starting out, don’t underestimate the fact that you don’t have to spend money to do a contest. You can run multiple contests every week where the winner is mentioned in your video, or where you make a personal video for them. This is a contest via promotion for the winner, and doesn’t cost you anything but time.
Watch this young girl show you how it’s done when you’re not mega-rich:
8. Use social proof to better advertise your YouTube channel
Social proof in a social media marketing context is the idea that having higher social signals leads to more people thinking that you’re successful and that they should join you. In a YouTube context this comes down to views and subscribers. If you have lots of subscribers, people will be more likely to watch your videos as they see you as successful.
This is why people use our YouTube subscribers service. YouTube channels that have just begun will see a big boost if they use it. Honestly, whose video makeup tutorial are you more like to watch:
Makeup by Eman with 312,591 subscribers:
Tanya Burr with 2,610,803 subscribers:
And don’t say neither because you don’t wear makeup, ya cheeky bugger.
9. Collaborations with other YouTubers may be the most fun you have
Some of my favorite moments on YouTube have happened when famous YouTube stars come together and create a video together. Smosh with Epic Meal Time. Nice Peter with Epic Lloyd. Epic Rap Battles of History with Smosh. Even the How it Should Have Ended video above was a collaboration with BrotherhoodWorkshop. That collaboration caused me to subscribe to them just now!
Collaborations work so well to advertise your YouTube channel because you are appealing directly to YouTuber users through people they’re already fans of. Every YouTube user is guilty of clicking around a lot. A collaboration offers them a click to see what you’re about in an entertaining way.
Here’s one of my favorite collaborations of all time, and the one that got me to subscribe to Epic Meal Time (SWEARING WARNING):
10. Turn your video into a podcast
This isn’t possible for everyone, but you can take the audio for your ‘how to’ videos and convert it directly into a podcast. If that won’t work for your highly visual videos, you can still advertise your YouTube channel by creating side podcasts that simply talk about your video concepts.
You can even film your podcast and put it on YouTube too, like RoosterTeeth:
If you don’t have any ideas how to advertise your YouTube video at this point, it may be best for you to move on to another platform!
Feature image via Jmicic / Shutterstock