Getting a bunch of YouTube views is the goal of many online marketing plans that incorporate this popular social media platform. Before you start pushing your marketing goals, getting conversions, or building your online fame you are going to need the best YouTube ideas possible. All this can come from the simple act of someone pushing the play button.
How can you maximize your YouTube views and have greater chances at success? Read on and consider these 6 tips.
YouTube ideas: collaborating with other creators
YouTube collaborations have been going on since the beginning of YouTube. They can help drive traffic to your Youtube channel, website, or anywhere else you want people to go. One of the most successful channels of all time, Epic Rap Battles of History, started as a collaboration and now features countless collaborations:
That video feature and six other YouTube channel creators, as well as two additional actors. And then you have to add the two channel creators playing the MythBusters!
Other ideas include:
- Give them free samples
- Sponsor them to use your logo in their videos
- Ask them to give an honest review of your products
- Work on a direct video collaboration together
Reach out to those who do hair and makeup tutorials if you’re in the cosmetics industry. Send a message to guitar instructional video creators if you’re at all in the music business. Get hold of a gossip vlog if you’re in entertainment. There are countless YouTube ideas out there for collaborations.
A successful example of this working is with Phillip DeFranco who frequently features brands in his videos. Check out this example of him giving a shout out to a sponsor mid-video. It works because he keeps it in the same style of speech. You can tell he isn’t reading from someone else’s cue card. His broad topic base makes for a broad list of sponsors he could work with:
Phil always has more ideas, and he can be part of your channel growth.
YouTube ideas: Feature your fans and customers
Your biggest fans are the ones watching your videos, sharing them on other social media platforms and doing some of your marketing work for you. Why not give some of them a big thank you and feature them in a video on your channel? It can be a great community building experience as other viewers want their moment of fame and begin to work hard to be recognized as well. Plus, it’s easy content to produce.
This can also include customers. Wade into the questions and complaints bin, find some interesting comments, and directly speak to the people involved. This type of marketing can also be a bit of customer service, a bit silly, and very useful for driving views.
An age old YouTube tradition which plays right into this is thank you videos at certain view count milestones. Here’s a perfect example from Smosh. It’s a bit of a thank you, and a bit of bonus content:
YouTube ideas: Following trends
There are countless numbers of YouTube trends going on all of the time. We all remember the ice bucket challenge:
You don’t have to wait for the biggest viral hit to come along. You can take advantage of trends that you find everywhere, including Twitter. Net neutrality is trending right now, what do you have to say about it?
Let me be clear: getting rid of #netneutrality would destroy internet as we know it. That's why, today, you need to make your voice heard.
— Sen. Al Franken (@SenFranken) July 12, 2017
YouTube ideas: Use your website
This may seem like a no-brainer, but it is surprising how many people don’t take every opportunity to invite people to check out their website for more information. Your online marketing strategy must be holistic and incorporate all of your online platforms. Here are a few common places to look for ideas:
- What’s going on with your website that would be even better with a video? You can create videos for it, and then embed it on the website, for superior interaction between the two platforms.
- If your website has a comments section you can look there for common complaints to address in a video.
- Take the FAQ section of your website and turn it into a variety of videos.
- Create videos for specific products and embed them on your website if you are retailer.
Many people are using video to make their websites more compelling. Below you will see an excellent example from Vat19:
Not only is that on their YouTube channel, they also embed that video on the product’s page on their website.
Increase your views with a YouTube views service
Our YouTube views service is primarily used by those just starting out who wish to get their numbers up from zero quickly. One of the hardest things you can do online is start from zero and build up as you will have very little social proof.
Those with few views and subscribers are seen as untrustworthy. Those first few views give others confidence that your site is legit. That is the point of a YouTube views service, it increases natural views by boosting your number quickly.
YouTube ideas: Being consistent
The last step to take is to look at all of the above suggestions and be consistent. Don’t shoot a bunch of video and put 5 up one week and then not be around for 3 weeks. YouTube viewers want consistent entertainment, provide it and they’ll keep coming back. Vat19, that we looked at above, typically upload 3-5 videos per week:
They are a bit ambitious. One video a week, that you upload on the same day, could be all you need!