Twitter is the land of one click conversions, quick calls to action and even quicker irrelevance for each of your tweets. How do you maximize the appeal of your tweets in the short amount of relevance they have, which calls to action will work and what are they comprised of? Finding out all of this can dramatically drive your conversion rates, one click at a time, in 140 characters or less.
Here are the 5 key components of effective calls to action on Twitter.
Clarity as a key component of your calls to action
Once you decide on what the rough idea of your call to action is, the general wording and such, now you must take the time to be sure it is clear. What is it you want people to do and are you conveying it? Do you want them to retweet it? Click on a link to another website? Do you want to start a conversation and get replies?
Make sure that your goal is stated in an obvious manner. You don’t have a lot of time to get people’s attention on Twitter, a confusing call to action will lose their interest.
A wise, and ironically rambling, man once said that “brevity is the soul of wit.” This is absolutely true on Twitter where you have those 140 characters, and mere seconds, to capture attention. You must be concise on what you’re saying, if you have two messages break it up into two tweets. Never put more information into one tweet than you need to convey one idea. Effective calls to action on Twitter always cut out extraneous fluff.
Here’s an account using one of them sot famous of all brief calls to action on Twitter, “Please Retweet”:
— ASPCA (@ASPCA) July 8, 2015
Yes, please help sweet Matthew!
Use professional language, along with simple and familiar terminology and give your Twitter followers a reason to want to follow through on your call to action. Wrap your call to action around information that makes it legitimate. A quick fact followed by a ‘Click here to learn more,’ could be all you need to drive conversions.
Provide an incentive in your call to action
You Twitter follower has to know why they should care and what is in it for them. Will they gain new knowledge, have their questions answered, get a discount, be able to watch a funny video, enter a contest? Clearly state what your customer gains from following your call to action.
— Urban Photographer (@UPOTY) July 2, 2015
Follow up response to any action taken
That first click will be only the beginning. Typically, calls to action on Twitter send people to other websites. It is common for these to include forms for collecting data such as email addresses and phone numbers. This may not be the end conversion goal that you have in mind though.
Your follow up response on that call to action being initially successful will determine how well your business grows on Twitter and online.
Related post: Your Daily Twitter Marketing Plan in 6 Easy to Follow Tasks
Incorporating your call to action into your larger marketing campaign
Using calls to action on Twitter is likely not your only marketing tactic. A website, email marketing, mobile marketing and other social media accounts likely factor into your overall marketing strategy. Be sure to write calls to action that include these and keep them in mind. This will connect your accounts, keep people on your websites and drive conversions and interaction. Who knows, you just may create a new brand evangelist who does your job partly for you!
You will also want to be sure that you are presenting a consistent brand message across all of your channels in your calls to action. Use similar language across every channel, have brand colors and logos standardized and get the entire team working on this consistently. Your call to action isn’t just about the words you use, it is also about the brand image you present consistently.