Good Twitter marketing requires effective calls to action. Tweets do not last for long, you need to know how to get to the point. Doing this can drive your Twitter marketing goals in 140 characters or less. Read this article to see exceptional Twitter marketers getting their audience to do what they want them to do.
Clarity as a key component of your calls to action
Your first goal is to always know exactly what you want your followers to do. The calls to action of your tweets can have many different goals:
- Do you want to get more retweets?
- Click on a link to another website?
- Do you want to start a conversation and get replies?
- Are you trying to get more followers?
You need to focus on one of these calls to action per tweet. Tweets are simply not long enough for multiple calls to action. Here is an account that had a very clear call to action. They wanted people to visit their new website:
— MIG Vision Studio (@MigVisionStudio) March 20, 2017
Make sure that your goal is stated in an obvious manner. You don’t have a lot of time to get people’s attention on Twitter, a confusing call to action will lose their interest.
Brevity is a key component of calls to action
A wise, and ironically rambling, man once said that “brevity is the soul of wit.” This is absolutely true on Twitter where you have those 140 characters, and mere seconds, to capture attention. You must be concise with what you’re saying. Never put more information into one tweet than your audience can respond to. Effective calls to action on Twitter always cut out extraneous fluff.
Here’s an account using one of the most famous of all brief calls to action on Twitter, “Please Retweet”:
— ASPCA (@ASPCA) July 8, 2015
Yes, please help sweet Matthew! This just one aspect of getting more retweets on Twitter, and can be great when used with our Twitter Retweets Service.
Use professional language, along with simple and familiar terminology and give your Twitter followers a reason to want to follow through on your call to action. Wrap your call to action around information that makes it legitimate. A quick fact followed by a ‘Click here to learn more,’ could be all you need to drive conversions.
Provide an incentive in your call to action
You Twitter follower has to know why they should care and what is in it for them. Will they gain new knowledge, have their questions answered, get a discount, be able to watch a funny video, enter a contest? Clearly state what your customer gains from following your call to action.
— Urban Photographer (@UPOTY) July 2, 2015
Follow up response to any action taken
That first click will be only the beginning. Typically, calls to action on Twitter send people to other websites. It is common for these to include forms for collecting data such as email addresses and phone numbers. This may not be the end conversion goal that you have in mind though.
Your follow up response on that call to action being initially successful will determine how well your business grows on Twitter and online. It’s not useful to have a call to action which does not have a next step. Once the people follow your call to action is the landing page giving them further direction? You need to create a funnel for people to follow:
- The tweet
- Landing page
- A direction on the landing page
- A sale, or data collection for later marketing
Twitter should be part of your larger online marketing goals. Connecting your call to action to a landing page that has specific goals is essential if you want to make Twitter to truly useful to selling more products online.
Incorporating your call to action into your larger marketing campaign
Using calls to action on Twitter is likely not your only marketing tactic. A website, email marketing, mobile marketing and other social media accounts likely factor into your overall marketing strategy. Be sure to write calls to action that include these and keep them in mind. This will:
- Connect your accounts
- Drive people to your websites
- Create more conversions
- Get people talking about your account
Who knows, you just may create a new Twitter influencer who does your job partly for you!
You will also want to be sure that you are presenting a consistent brand message across all of your channels in your calls to action. Use similar language across every channel, have brand colors and logos standardized and get the entire team working on this consistently. Your call to action isn’t just about the words you use, it is also about the brand image you present consistently.