Engaging your Twitter followers at the correct time and the right frequency is important to your Twitter marketing campaign specifically, and your online marketing plan in general. Sending a tweet out whenever you feel like it, with whatever information is handy at the time, will be a sure way to keep your engagement down and minimize the impact of what you have to say.
If you’ve read our article on the top Twitter features you’ll be well on your way to maximizing your Twitter use. This article will further enhance your skills with the tools and features discussed in that article by letting you know when to use them, rather than how to use them.
I have a particular organization I follow that likes to send out a string of 20-30 tweets at a time. Do you know how many of those I stop and read? None! Over-tweeting is a quick way to cause your Twitter followers to not only tune out, but possibly unfollow you. Space your tweets out over the day and do not exhaust your Twitter followers with multiple tweets at once.
Your customers are still online and on their phones all weekend, why ignore them? Using a tool such as Hootsuite will allow you to schedule tweets ahead of time so that you can still enjoy your time off. Let the program work while you relax! Chances are good that while your followers are off work they are out shopping, putting your brand in their newsfeed at this crucial time can increase engagement and make a sale in the process. Maybe it’s a good time to tweet promotions, specials and other offers.
This may seem counterintuitive to the above point, but tweeting during the week, between 8am and 7pm, actually increases your engagement. After working hours your customers are more prone to get away from their computers and mobile devices with trips to the gym, cooking dinner, watching sports and happy hour socializing. Don’t try and speak to your followers when they’re not interested.
— Klaus Strobl (@StroblKlaus) July 13, 2015
Putting a link in a tweet will obviously increase your click through rate and traffic. The added bonus is that a link increases the value of the tweet itself. You can only convey so much information in 140 characters. A link allows you to further engage your followers by giving them more information to read. Think of your tweets as headlines that draw readers in like the blurb on the front of a newspaper.
We all know we have a 140 character limit, but that doesn’t mean we have to fill up each character every time. Keeping it at around 100 characters, or even less, allows for retweets that you followers can add their own thoughts to. If they really agree with what you’ve tweeted, or have more information, give them the space to make those comments by being brief.
Calls to action in all forms of marketing are useful. While you’re not trying to directly market over Twitter in a traditional sense, a simple ‘RT if you agree’ actually increases the number of retweets you get and the engagement of your followers.
— White House Archived (@ObamaWhiteHouse) July 7, 2015
Amassing a large following on Twitter is one aspect of any Twitter campaign. Keeping that audience engaged, informed and participating to the point where they start to do your work for you is the next step. The tips outlined in this article should give you some excellent tips that will get your Twitter followers acting as part of your marketing campaign, rather than being spectators.